Launching an e-commerce website is not easy at it sounds. Creating a website is not going to be enough as certain factors need to be considered and taken care of. So if you are going to launch your e-commerce website, here are some tips you need to have in mind.
- Optimize The Images
Slow-loading images are going to hurt your site’s performance in search engines, so you need to take care beforehand. All the images on the website must be optimized so that the website speed is fast. Reduce the file size of your images. Choose the right file type, for example, use .jpg or .png. You can use a .gif for decorative images or thumbnails. Test your images to see what is working and what is not. Run A/B tests to see which types your images work best.
- Use PunchOut Catalog
PunchOut Catalogs are a tool through which the electronic procurement system allows your buyers to access the suppliers’ websites from their purchasing applications directly. Your customers will punch out from your eProcurement system, and will then enter your supplier’s web-based catalog. In the PunchOut process, the first action is the creation of a shopping cart in your catalog. Check this out to learn more about PunchOut catalogs.
- Solid Foundation
Most of the entrepreneurs do not think about foreseeable problems and think that they will handle them in the future. You cannot launch with every feature that you want from the start, but can always have a solid foundation built. You should get organized and automate as much as you can before you launch the website. Operations mistakes are relatively expensive to fix later, so you are not saving anything by rushing.
- Web Developer
A crucial component in launching your e-commerce website is the role of a web developer. If you want to launch your website in a short time span and in a professional manner, then you will have to do your vetting when you are hiring a developer. Get references from the other e-commerce websites that were built by that particular developer. Make sure the developer has a graphic design background so the images can be cropped in a way to align with your site. Ask if the developer has any prior experience building sites on the e-commerce platform you choose. Entrepreneurs who move forward with a developer without much research make a mistake.
- Analytics Tool
It is essential to set up analytics are from day one. The data will provide you with valuable insights into your visitors and customers. A Shopify store will have a set of analytics reporting built in, but you should also think about installing a third-party tool. Google Analytics is among the most well-known and famous analytics tools, but there are also other options available like SE Ranking, Piwik and Adobe Analytics. If you want to, you can even use a combination of the tools to analyze your business.
Following these tips before you launching your e-commerce website will ensure its success.