According to the Small Business Survival Committee based in Washington, DC, the US capital is ranked third best for small business policy environments. Washington also ranks in the top 20 states to start a business.
A fully functional website boasting a professional look and feel is imperative for your venture in the city. Here are some tips for curating the perfect digital identity for your business with the help of a reputed web design company Washington DC.
The Website Should Be Designed With User in Mind
As per recent statistics, the Washington population stands at 693,751. If you want to reach a wider audience and achieve higher conversions, the website should be designed with the user in mind. It is not hard to get the web design right. Just think about your browsing habits, and you will have the answer.
Internet users spend most of the time skimming and filtering the information they find and less time reading and engaging. Most internet users are influenced by emotion and intuition, which drives engagement when reading something on the internet. It would help you better if you kept all these pointers in mind when designing a small business website.
Have a Clear Information Hierarchy
When you think of a web design, you think about menus, images, links, and content. These are undoubtedly essential elements of web design, but the information hierarchy is the most important. The information hierarchy determines how the information is arranged in your small business website.
As per recent statistics, Washington, DC, has around 37,973 small businesses employing less than 50 people. When designing a small business website, the most important objective is to find the information quickly. Some points to consider for achieving a clear information hierarchy are:
- What pages will you want on the website?
- How do these pages relate to each other?
- What are the goals of each page?
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- What content will be posted on these pages?
Building a small business website without finalizing the information hierarchy is similar to building a house without a blueprint.
Make Sure the Website is Mobile Friendly
As per recent statistics, the United States has a 72.7% smartphone penetration rate, and it is only expected to increase in the near future. The smartphone has become their first computer for finding information about products and services and shopping for the younger generation.
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Hence, your small business website needs to be mobile-friendly.
Due to the high smartphone penetration rate, it is more likely your target customers are using their smartphones to find your business. For example, customers will type your business name in Google search and visit your website. An expert web design company in Washington, DC, will ensure your website passes the mobile-friendly test.
Use Well-Known Conventions
There are certain well-known conventions in web design that deliver a good user experience. Here are some notable conventions you can follow.
- The logo should be placed highest up on the page.
- The main navigation should be placed at the top of the page.
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You can place it on the right of your logo or below it. - Follow a grid structure to place your content for easy access.
- Linking to other sites or cross-linking is standard practice. Make sure you use different colors for each link that will help users differentiate.
To sum up, these are some ways to get a good web design for your small business in Washington, DC.