The importance of visuals is huge, especially when taking into consideration the fact that humans are visual beings meaning that we’re having a much easier time remembering something that we’ve seen, instead of something that we’ve read. With that being said, it’s clear that you have to invest a lot of time, effort and creativity in improving your visual strategy so that you can represent yourself on the social media more efficiently.
Here are some ways to improve your strategy for social media:
Generate worthful content
Depending on the social media that you’re creating the content for, you should always come up with some new ideas. For example, Instagram is all about short quotes via impactful pictures and eventually short videos. Facebook, on the other side, allows you to write longer and meaningful texts. Don’t just repost random stuff, but make sure to provide something great that the readers might start sharing around.
Share quality content
What’s one of the best ways to promote your profile on any social media? It’s creating something that others will share so much that you’ll get plenty of new readers or followers. Try sharing some motivational quotes or educational pictures and just watch how readers get impressed by it and start sharing your images all around. A ton of new readers coming right up!
Allow readers to share as well
It won’t be enough just creating and publishing something they can share, you need to allow them to do so. Adapt your website in a way that it offers readers easy-to-notice buttons for quick sharing posts via other social media. If you’re providing good content but the user has to copy a link or take a screenshot in order to repost it, rest assured that you won’t be seeing many new readers.
Make the best out of your profile picture
One of the first things that the users will notice on most social media is your profile picture. In order to make a killer profile picture, make sure to find someone suitable to help you with it. As stated by this master program in photography, dealing with this profession is no longer exclusively a craftsman trade and therefore you should be careful when choosing the right person for the job.
Consistency is the key
Successful branding requires consistency, and that’s something you should definitely pay attention to. Your brand should tell a complete story, and that means that all of its elements should be synchronized and you should maintain that style you started off with. For example, if you opted for a specific color because you feel like that color is representing your brand, then make sure to use it in every aspect.
Maintain the same style for images
Let’s say that a couple of your first images were aggressive, aiming straight for the point and they were shot from a specific angle. If you think that’s the kind of picture that truly and successfully represents who you are, then stick with that style all the way. Just like anywhere else, the consistency is what will lead you to success.
Optimize your images
Posting images on different social media can cause certain issues because the rules are different and that’s why businesses often have someone who’s in charge of optimizing content for different platforms. Aside from general rules that are present on every platform, there are certain rules you should follow when optimizing images for a website.
In the end, modifying your plans for the visuals pretty much consists of generating unique and quality content that people will want to share and discuss, and remaining consistent about your brand and your style. Maybe that’s not pointed out well enough, but your work should differ according to the different platform that you’re focusing on at the moment. Don’t expect that you can create one strategy and one image, hoping that they will be suitable for all social media.