Digital Marketing Trends – In the world of digital marketing, no one can be sure about anything. So much so that something that is as big as Search Engine Optimisation too cannot be called a thing or a feature that will stay for long in the digital marketing world, or will hold that much of relevance.
Any which way, what this calls for is updating, and that is exactly what the industry of digital marketing is all about. Be it Google bringing in algorithms every other day or be it the basic updates in some of the other digital marketing tool, the digital industry is ever changing because of which digital marketers always need to be on their toes and should be updated.
Here are some such trends which are being integrated into people’s digital marketing strategies and should be done so further in order to be in competition:
Top Digital Marketing Trends in 2018
Live streaming has undoubtedly become a very important feature for anyone who wants to indulge in the digital marketing industry. There are a lot of benefits to this. Digital Marketing researchers spend their time and strike out various ways which have become obsolete and find newer trends which would help them survive in the digital marketing industry better. Firstly, this requires no extra investment and it just needs the person in charge to be confident and face the audience. What more it provides to the marketers is the ease, undoubtedly the traffic that is generated is more from the video content than the textual content, and here there is no need for the video to be in a great quality, in fact, lower quality videos are not just easy to stream but also look more authentic.
Also, this is a very simple way to increase one’s traffic. Very effective for events such as product launches and seminars, live streaming also provides a personal touch of the person in the frame, in turn, building trust in the hearts of the audience.
Instagram Ads is one of most trending digital marketing trends 2018
Instagram uses the visual content medium and now has a great penetration level, but that is not all. Ever since Facebook took Instagram under its wing, various features such as the share on Facebook have increased its usage tenfold. Now with the Instagram ads, people can easily promote themselves and be seen under the head ‘Sponsored’ and reach greater numbers in an instant with just a minimal investment.
Future Prospects of Snapchat:
Snapchat undoubtedly is gaining more and more acceptance and increasing the numbers of people using it. Somewhere in 2016, the number of users of this application was around 100 million, and the number has only grown, with newer features updated into the application, this too just like Instagram can come up to be a great advertising place. Not just that, even in today’s time various online marketing campaigns take place with Snapchat being one of the prime social media handles for publicity as most of the world’s youth is found here.
Integration of Online and Offline Marketing:
Oh yes, this is something that everyone not just in the digital marketing industry, but the marketing industry altogether should be updated about. This is so because both, someone who just has knowledge about digital marketing and someone who just has knowledge about offline marketing should get the knowledge of both the fields so as to survive and grow in the market. This is so because the line differentiating both these worlds is getting erased and the industry, in the coming time will be seamless.
These are all but just glimpses into the world of the latest trends in Digital Marketing. In order to know more about not just the changing trends, but also about any of the updates in the digital marketing world or in order to have a complete command over various digital marketing modules, enroll at Digital Technology Institute and get trained by the best digital marketing professionals that India has to offer.