We as company take a time and thinks too much about search engine optimization or SEO. Google has given their thoughts that how it approaches SEO for its own properties as they they manage their 7,000 websites.
Sean O’Keefe, Man from Google says that how Google thinks about their own internal SEO practice for the 7,000 websites which they manage. O’Keefe said Google makes on average over 200 changes to these sites on a daily basis and managing the SEO for those changes can be complex.
When it is all about to how Google sites rank in Search, they get the same ideas as any other site on the web, and their teams follow the same external guidelines provided to webmasters.
That’s why we’ve put in place a cohesive website SEO strategy that we can rely on no matter what fresh changes are introduced — and that anyone else with a website can learn from.
Google has explained their own SEO strategy that might helps other sites owners:
For Big Results, Focus on Small Things:
It is possible that small changes can lead to big results and we need to focus on it.
The Google My Business marketing site, for example, saw a near 2X increase in organic traffic,1 partly because the team implemented a number of web fundamental best practices, such as showing search engines what URLs to index by implementing canonicals.
Google has been able to gain organic growth their sites after implementing the changes illustrated in the graph below.
Adopt Changes
Google always focus on user search behavior and when they something important for user’s point view and puts it in implementation.
Every site owners should take a same approach to adopt change, rather than running away from it.
Google found that the more they embrace them and experiment with them, they get better SEO results.
For example, last year we focused on fixing Google Search Console errors, implementing structured data, and adding AMP to the Think with Google site. After we fixed one common AMP error on a number of URLs, those impressions increased by 200%.
Where possible, consolidate
Google suggest that making one great site instead of multiple microsites is the best way to encourage organic growth over time because duplicate content is not only confusing for users, it’s also confusing for search engines.
This what happened when Google did after realizing it had developed a large number of near-duplicate sites.
Making strong its properties produced positive results, the company explains:
For example, after that site audit, we decided to overhaul our marketing websites for Google Retail. Cleaning up six old websites, consolidating content, and focusing our energy on one great website doubled the site’s call-to-action click-through rate and increased organic traffic by 64%.2
As per Google’s Sean O’Keefe lesson is that focusing on these three areas has helped the company build an SEO strategy that can adapt to change and drive results.
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