Are you yearning to begin 2019 with a bang? Then you better be in friendly terms with the search engines. The system endeavors to provide the best of anything you are looking for. For that reason, you have to offer excellent content if you want your website to get a good spot on the search engine result pages.
The SEO environment is ever changing and being a marketing strategy that has become imperative in the past few years, it is crucial that you evolve and adapt to the newest trends. The following are some of the trends that will help you remain relevant to the system in 2019.
Here are the SEO Trends in 2019 to watch out:
Many online searches today are conducted using mobile phones. This is understandable as phones are more portable thanks to their small size. For this reason, Google announced Mobile –First indexing as from this year. And they are planning to go a notch higher come 2019. It means that Google will consider the mobile version of pages for ranking and indexing.
Therefore, it is crucial that you prioritize mobile load time and verify the structured data on both your mobile site and on your desktop version. In case you don’t have a mobile version then do not be surprised to find your site ranking low on the SERPS.
According to a recent study sponsored by Google, it was noted that 41% of adults and 55% of teens prefer voice search to the normal search every day. It is projected that web browsing will go screenless by 2020. For that reason, despite being on the trend list for a while now, you still need to keep the voice search optimization on your 2019 radar. So work on optimizing for local voice search. Apply artificial intelligence and machine learning algorithms and focus on conversational keywords.
84% of people in the United States expect brands to make educational and engaging content. One of your 2019 resolutions should be creating personalized and high-quality content. Content has been, is and will continue to be very popular among marketers.
You should offer content that is at par with the company’s standards. Companies are looking for quality writers and videographers who can deliver as per their expectations. Content with fascinating blog posts, informing video materials and detailed information will get a higher ranking. The content should also be trustworthy and thought-provoking.
You should prioritize using long-tail and specific keywords. The web content can also be maximized using Google featured snippets, usually located at the top of the results page. They speed up the online searching experience. Remember to provide some little information specifically for ranking in the snippet place.
As mentioned, content creation is very important when it comes to SEO ranking. That is why, in case you do not have in-house qualified content writers, you should consider hiring one or outsourcing from other countries. Europe is one of the continents in everybody’s radar right now as it provides highly qualitative services and professional workforce.
Recent research indicates that 82% of users are willing to leave a website which is not secured and 31% of domains were found to have https links. In July 2018, Google made a security update which has seen HTTP sites load with a warning everytime you try logging in. You will also notice that the sites are very low in the Googles’ rankings.
Insecure users of the HTTP are more exposed and prone to manipulation by outsiders. You join Google in their attempt to secure online users. The recent GDPR ( General Data Protection Regulation) which was passed in the European Union is a good example of efforts made to protect online users. The law prompted Google to introduce a new regulation where all personal users data will need renewal after every 26 months counting from its collection date.
There is no way you can talk about improving your game in 2019 without mentioning the AMP stories we have heard of late. AMP stands for Accelerated Mobile Pages. This is a project sponsored by Google and serves as an open standard for publishers wishing to boost the loading speed of pages on their mobile devices. It offers an easy option of creating web pages that are not only fast in loading but also very compelling and smooth.
It is more of an open-library that can be used to develop your existing skills in creating web pages. The system is supported by different platforms forming an ecosystem consisting of more than one hundred mobile technology providers with millions of domains. The project was announced in 2015 and receives support from Google, WordPress, Twitter among other companies and publishers. That said, companies such as Ztorie, have taken advantage of this new feature and created a tool which enables the easy creation of AMP stories. l
The above is enough to get you ready for the fierce competition coming in 2019. In case you as a company are experiencing some issues with SEO tools, worry no more for you can quickly outsource SEO experts from Europe.