Hiring an SEO agency is a decision that can make or break your company. Choosing the right agency could be best for your business, but selecting the wrong one can prove out to be the biggest business mistake. For beginners, choosing the right SEO agency can be a daunting task, simply because of the sheer number of SEO agencies operating today.

The selection process starts with understanding your business needs. This will hopefully help you narrow down your choices, but even then, you are going to be left with an extensive list of companies. To lend you a helping hand, we have compiled some questions which will help you hire the right agency. However, before getting into the questions, let’s get over the different types of SEOs, so you know what to expect.

Types of SEO help:

• Individual consultants: Individual SEO consultants are freelancers who offer their SEO services, usually to small or even medium-sized businesses.
• SEO agency: These are SEO companies which have standardized SEO processes in place. They typically work with medium-size businesses with budgets of a few thousand dollars for SEO per month.
• In-house SEO team: Businesses that are large enough or are growing rapidly often hire an in-house SEO team to meet their needs.

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The questions below are for the second type of SEO help i-e SEO agency. As long as you ask the right questions and analyze the answers, you are most likely to end up with an SEO agency that will make a positive impact on your business.

Ask about the history of the agency:

It is essential to ask about the history of the SEO agency, both online and offline. How long has it been running? Even if an agency is new, they should still be able to show you some successful projects or tell you about the staff experience, and explain some of their effective and result-driven SEO campaigns. It will help you understand how the agency may be beneficial to your business. The question is important to ask because it enables you to understand the flexibility and adaptability of the agency, which is a crucial skill for SEO practices.

Ask about the experience of the team:

Finding out how experienced the team is and how they approach their practice are important factors to consider when hiring an SEO agency. It will help to choose the right CLICKVISION Digital agency for your business.  As the SEO practices are constantly evolving, you will need a team that is highly knowledgeable and updated with the changing methods. SEO Agencies that have experience working in your industry are the best choice for your business.

Ask about the SEO practices they use:

Some SEO agencies use practices that will temporarily rank your website higher in search results until the search engine refreshes its algorithms. Beware of the black practices because they can throttle your search ranking and penalize your website. It is necessary to go through the Google best practices and techniques that will increase your site traffic without putting your business in any trouble.

Ask for a client portfolio:

A good way to get more information about an agency is to look at their client portfolio. If the agency doesn’t have a portfolio on their website, ask for it. Check out the websites that are already using their service. It is better, though not necessary, to choose an agency for your SEO, that has experience related to your niche or industry.

Ask about the services they offer:

While you might be looking for SEO services, it is prudent to choose an agency that can provide a range of digital marketing services. Because, for an SEO to work, you will need content marketing, email marketing, PPC marketing, and social media marketing. So, it is better to opt for an agency who can utilize all the possible ways of promoting your business.
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Ask about their pricing:

SEO is not a low-cost solution. In order to get good results, you will need to invest in agencies that offer quality services. A good agency will charge somewhere around $75 to $200 per hour for their services. When hiring an agency for SEO, make sure you know how their pricing works. Some agencies charge on per-project basis, others on an hourly basis, and others still on a monthly basis. Opt for the one that best suits your business needs.

How does the agency communicate?
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The communication styles and customer service standards differ with SEO agencies. Ask if the agency prefers communication in person, on the phone, skype, or email.
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Also, find out how often will the agency reach out and send you status updates.

Are they transparent?

Many SEO agencies try to protect their practices, which is understandable in a saturated market. However, there should be some level of transparency, and you should know what they are doing. Watch out for agencies which offer zero transparency in their methods.

Parting thoughts:

Hiring an SEO agency does not need to be complicated. There are a lot of agencies operating out there, but these questions will help you vet out the best among them.