Planning a major event is no simple feat. You’ve got vendors to organise, venues to visit, and a busy schedule to tackle that often requires a team of support colleagues to make sure things run smoothly. Once the event itself has been planned thoroughly, you then have to tackle the tough work of promoting it so people will actually show up and make all of your hard work worth the trouble. Don’t panic – with these essential steps, your event is sure to attract plenty of visitors.
- Give guests a virtual peek into the planning. Using 360 video production is a great way to market your event to a huge variety of potential guests. This technology allows people to get a full visual experience of what the venue looks like, what they can expect if they buy tickets, and a peek into similar events from previous years if you’ve run this particular event in the past. You can use the 360 technology to give them a virtual tour of the venue and make sure it’s staged to look as attractive as possible to your target market.
- Use email marketing wisely. If you have a specific list of guests you’d love to see at your event, then email marketing can be a great strategy for grabbing their attention and securing their attendance. Email marketing can be very effective, but you have to plan it strategically. Use attention-grabbing subject lines to ensure that your reader opens the email in the first place, and aim to send your emails out on the weekend so there’s more chance they’ll have the time to give it a read. Make sure your email is written to highlight all of the best features of the event, including testimonials from previous years or information about prominent speakers, and include a video to immerse your reader in the content.
- Get busy on social media. Social media engagement could make or break your event marketing. Generate a buzz on Twitter, Facebook, and Instagram, depending on your target audience, and use a hashtag that’s simple and easy to remember to get people talking about your event. Create an official event page on Facebook and invite everyone you’d like to see in attendance, and then use targeted sponsored ads and plenty of engaging tweets and posts.
- Find your ideal influencers. The type of influencer you choose to work with to promote your event will depend on your industry and the type of guests you’re hoping to attract. Do plenty of market research and get in touch with various influencers in your industry. It may take time to find the ideal person to draw attention to your event, but once they’re on board and interacting with their audience they could do wonders for your marketing success.
Create engaging video content. A video is crucial right now, so if you’re not already promoting your event on YouTube, now is the time to get started. YouTube is the second largest search engine after Google and is used by a huge variety of consumers. Create video content that introduces viewers to important speakers or attendees, broadcasts sneak peeps into particular highlights they can expect from the event and includes authentic, engaging, and fun videos that get your audience excited about what’s to come.
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