Every business needs a strategy to market their products and services through videos on social media. You will be relieved to know that creating a video for your business is not as difficult and complicated as it may seem. For most of the videos surfacing online, the simplicity and authentic content in it are what draws attention from a larger audience.
Also, video making is the most cost-effective way to market and advertise your brand in the most effective way. You can even get high-quality videos from your phone as well. Although it is quite simple, for a novice, the entire process of shooting and editing a video can still seem slightly complicated. This is exactly why this article can be useful to you if you are starting with a social media marketing strategy through videos.
Different types of video marketing for Social media
Before you start shooting or filming, you may need to determine the type of video that you need.
The below list can help you in understanding all the available options:
- Demo videos
Your business and solutions can be better understood through such videos. For instance, if you are introducing a new type of product to the market, with such videos, you can advertise how easy it is to use the product.
- Event videos
Events like round table discussions, conferences, fundraisers, etc., do not generally reach your potential buyers. A good way to include them in such events is by creating videos with interesting presentations and interviews of the event.
- Brand videos
The main goal of brand videos is to generate awareness about your business and to attract and intrigue your target customers. These videos need to showcase the business’s mission, vision, and offerings.
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- Expert interviews
For making such videos, you need to first get in touch with the influencers and experts in your industry and see if they believe in what your business is offering. You can capture their interview and market your business solutions better.
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- Animated videos
An abstract product or service of your business can be explained through animated videos.
They offer a great way to explain hard-to-get concepts with strong visuals.
- Explainer videos
These videos can be used to explain and describe how your product and service can solve your potential customer’s problems and why they need to try it out.
- Live videos
Live videos have been known to get higher engagement ratings, and the viewers even spend a longer amount of time. You can live stream the events at your business and even engage the viewers by encouraging them to comment with their queries if any.
- Consumer testimonial videos or case studies
One of the best ways to gain the trust of your prospects is by creating customer testimonial videos. Have your existing customers speak about how your product or service has helped them and record this to attract or gain more customers.
- AR videos
AR videos or augmented reality videos are great for adding a digital layer in real life. For instance, if you are looking for a table, with the help of AR, you can see how the table would look in any space by just pointing your phone camera to an empty space.
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- Virtual reality videos
Virtual reality videos are also a great way to explore any space 360 degrees virtually. The users can control the view in such videos and have an experience of feeling as though they are present in the space which they are viewing.
- Personalized videos
After an important meeting, a good way to give your personalized views would be by recording video with your recommendations. This can be a delightful experience for your prospective clients and can help you in driving them down the purchase journey.
Creating a video for social media
The best practices to make videos for popular social media platforms are given below:
One of the core factors on Twitter is brevity, which means that you need to keep the videos short and sweet. You can post a part of a blog or article relevant to your business and post the short video leading to your company website.
- Instagram and Facebook
While posting videos on such platforms, ensure that the videos work fine with or without sound. This is called a silent auto-play strategy which is widely used by successful companies like BuzzFeed. Try sticking to visually stimulating videos rather than videos with people talking about their experience.
- YouTube
Instead of posting every other video using the YouTube editor, you create on YouTube, stick to the videos with content whose demand is high. Create a dedicated channel just for this and work towards increasing your subscribers.
Video making and editing can sure seem like a daunting process at first. However, after the first few trials, you can quickly grasp what your audience is looking for and from there on the process becomes relatively easy.
If this seems too much to you or if you are a beginner in this field with no expert talent at your disposal, you can try the video templates available on InVideo. InVideo is an incredible video maker that offers several ready-made templates for use. Try them out now and make your first-ever social media marketing strategy-related video!
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