Every business across the globe is facing a tough time during the COVID-19 pandemic. The pandemics like these also teach us to be productive with limited resources and use the old strategies in a revamped way.
With many online websites finding it difficult to keep their marketing activities running due to limitations of staff, it is important to have an easy to use marketing tool which is equally effective and shows promising results. One such powerful tool is browser push notifications.
Businesses that are leveraging push notifications are getting good results which makes it the right time to integrate push messages to your marketing strategy. While you cannot control the crisis, you can control how you overcome it and manage running your business alongside.
Reasons to use push notifications
In these challenging times, push notifications come as a handy tool to keep your users informed and engaged. Here are some of the powerful reasons why businesses must use push notifications in the time of the current COVID-19 pandemic.
Effectiveness of push notifications
Before you use any new tool for business purposes, you need to understand the effectiveness of the tool. Some of the common questions you must ask yourself are:
- Are the tools effective for your business?
- Are there any other businesses in your niche using push notifications?
- What areas of your business will have an impact when using it?
When it comes to the effectiveness of push messages, it brings in real effects compared to that of email marketing. Not just that push notifications show instant results like better reach, engagement boost, high CTR, etc.
Some of the reasons for the effectiveness of push notifications include,
Single click subscription– Customers can subscribe to push messages with a single button click and offer a better subscription rate. They need not fill in long forms or go through long sign up procedures to opt-in for your notifications.
Delivered right on the browser-To use push messages for your marketing efforts, you need not need a mobile application. As push notifications can be sent via web browsers, it is hard for your users to not see it.
Better reach-Your visors might leave your site and move on to another site. But, push messages to have the potential to be sent to users even if they are not browsing your website.
Shortage of resources- When implementing any new tools, you might need technical staff and resources to implement it. Some tools might need more time to implement due to complex technical integrations.
However, in the times of COVID-19, it might be difficult to get the services of your technical team. When it comes to installing push messages, it doesn’t take much time and effort. This is one of the best push notifications during the covid19 pandemic.
You can use any powerful push notification service like Pushmaze that allows you to send trackable push notifications to reach your users.
Limited time to catch user attention
Contrary to popular belief, people have limited time for everything. Most people manage both work and personal life at home simultaneously, the time for checking emails and messages are limited.
Understanding new tools and creating campaigns based on that takes time for businesses as well. However, understanding, implementing, and creating campaigns for push messages don’t take much time which is one of the reasons to use push notifications.
Handling push notifications is quite simple and you need not have to invest much time in creating effective push campaigns. Even for users, they need not enter any personal information or input their email confirming their subscription.
In the case of push notifications, users can subscribe in a single click. As web push notifications are browser-based, customers need not have to input their information which most of them won’t like to provide.
If you want to send updates to your subscribers, it can be sent instantly to customers even when they are not on your website. This helps to increase your engagement rate as users do not need to be on your website to receive updates.
Show that you care
During times of uncertainty, your users would like to seek personal connections with brands. For example, you are crafting an exclusive message to your users that helps them in some way and offer incredible value. Push notifications are the perfect medium to send an immediate message to your users.
Personalizing your push notifications is the best way to show your users that you care for them. Integrating push messages is a great way to communicate directly with your users in a personal way. Taking time to customize the content of your messages can make a huge difference in the way your users respond and engage with your messages.
Improve customer retention and engagement
Did you know that just by boosting customer retention to 5%, you can gain a profit boost of 30%-95%? As long as your customer base is properly segmented, you can send target push notifications to loyal users to entice them to make repeated purchases and use your products and services more.
Sometimes your users might simply forget about the website or your application and that is why it is significant to remind them about it via push messages. Moreover, your users can receive your push notifications even when they are not on the site.
One of the best ways to retain your user base to send exclusive offers and discounts using push messages which is how you show your users you want them back on your site.
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Additionally, personalized push messages also boost customer engagement to a greater level. By delivering push messages according to a user’s action on the site, you must ensure your messages are time the right way.
Boost conversions
Another reason to use push notification during COVID-19 is that it is the best way to drive conversions. By segmenting your users based on different criteria and delivering the content that will make a significant impact.
For example, you can deliver push messages according to the purchase history of your users. You can find out upselling and cross-selling opportunities for each user segment and target them to increase frequent purchases.
Cost element
In the time of pandemics like COVID-19, the cost is one of the most important factors when choosing any marketing tool. The ROI on your investment must be high.
One of the main advantages of using Push notification during COVID-19 is that it is cost-effective when compared to any other marketing tool. Push notification services come at different price points; hence you need to choose the cost-effective solution.
Some push notification services offer a long trial period so that you can try the benefits before actually subscribing to the service.
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Conclusion
Push notifications create a lot of opportunities for improving customer reach, engagement, retention, and sales. Push notifications can make a great contribution to business in the times of COVID-19 pandemic due to the value it provides to your business.
With careful planning and focus on your business goals, you can leverage push messages to grow and retain your user base. To leverage the value of push messages, it must be integrated effectively across your organization. It is the right time to build an effective marketing strategy using push messages.
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Read More: Best push notification trending in 2020