Popular multi-vendor marketplaces are the solutions connecting buyers and sellers on the b2b market. The company Agora has compared the capabilities of successful marketplaces and explained the common features of successful marketplaces.
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The features of successful multi-vendor marketplaces
The opportunities of popular marketplaces include the next:
- The suppliers and vendors can use the marketplace after registration, verification, and moderation of the company’s data.
- Import of goods for the catalog is conducted via standard templates or the import configurator.
- Catalog management is possible from different sections or using a single file, with downloading and editing of product data manually or via API.
A significant disadvantage of some multi-vendor marketplaces is the manual moderation of the site and the work with templates. Moderation can cause considerable delays when any changes are made. When marketplace vendors want to offer discounts or introduce a new product, it is necessary to wait for the manual verification of the updates. As for the templates, the problem is their frequent changes, forcing partners to constantly update the price lists.
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The large multi-vendor marketplaces also have other disadvantages: a rather high fee and lack of transparency in its calculation, the lack of an individual approach and wide personalization, manual processing of orders, and technical support issues. At the same time, they have such benefits as a large number of marketplace vendors and suppliers, facilitating purchases or sales in the given segment.
All the mentioned problems of numerous marketplaces were considered when creating a solution based on the AGORA platform. The Agora multi-vendor marketplace platform offers numerous advantages:
- Wide personalization within the project, including the interface of the digital account, the catalog type, or item units for specified customer groups.
- Full management of the digital account from any device, including portable devices.
- Product Matching to upload products into the catalog instantly.
- Integration with accounting programs, SAP, ERP, CRM, EDI.
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- Built-in marketing tools and templates for efficient work.
- Secure and reliable control of access to data with the distribution of users’ access levels to perform specific roles.
- Automatic data collection and reporting.
To find out more about the benefits of AGORA-based marketplaces, visit the site of the company.
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