Social media live streaming has leapfrogged from novelty to an absolute necessity. You have channels like Instagram, Facebook, LinkedIn, and Twitter integrating live content video to their domains.
- An increasing number of businesses are adjusting or reshaping their social media strategies/schemes accordingly.
- Live content in social media is taking off in grand style. Audiences are demanding live streaming video and you know why.
- Live video adds a realistic and human touch and flair to posts that images and text can never do.
- In 2018, you had an estimated 48% of global users reporting a rise in their live streaming from 2017. This number will only grow in the coming years.
- Experts estimate that 82% of the internet traffic will be in video content by 2022.
- Marketers and brands are taking note of this trend. As you live stream in channels like Instagram, Facebook, LinkedIn, and Periscope, you can create compelling and fascinating content that enhances your position in the algorithms of their news feed.
- Social media streaming also provides you with the opportunity to attract new audiences and bring the old ones back to your site.
- LinkedIn Live deserves special mention. Enterprise and Premium subscribers can stream separately and natively to the platform.
- With the click of the button, you can live stream and simulcast it to an embedded player in Facebook live, Vimeo player, YouTube, or any custom RTMP-driven social destination.
Exploring live streaming on social media
Take Facebook live streaming as an example. It’s unarguably the most popular social media channel and its live streaming service has been popular for some years now. For marketers looking to make a momentous splash and flash online, this is a crucial tool for you.
- The live stream feature is available from your page or profile. All you need to do is open up your status bar, click on the desktop live video option, and then select the “go live” option only for mobile users.
- You will allow Facebook to get access to your microphone and device camera by tapping on the OK bar promptly.
- You can then choose your live privacy settings. You have numerous options available, depending on the type of post you want to make.
- There are lens changes, graffiti writing, AR, and different other filters to make your video more fun and interesting.
- You can experiment with your target audiences’ preferences and adjust the settings according to your brand’s requirements.
- Facebook allows users to edit numerous things after the streaming. You can edit your post’s description, change its privacy settings, and can delete that post as well.
Ideas for live content in Facebook
It all begins by responding to FAQs, Q&As, and blog comments. The key to your live streaming, irrespective of the content type, is to extensively use the description segment.
- An interesting and intriguing description will always entice users, drawing them to tune in.
- Providing live customer service is also a great idea. Instead of replying to generic questions, you can specifically answer customer-service questions.
- This approach can take your customer service to the next level, giving you a competitive edge over others.
- You can conduct interviews as well. They are a very good content choice, whether for a podcast or a regular video. They make for compelling content, letting your audience to hear insights from a credible source.
- A behind-the-scenes footage/look is another great idea. People love content that they generally don’t have access to.
- Right from the start, a behind-the-scenes look can create instant entertainment for your audience.
- It also provides your audience with beneficial information. You can use Facebook Live to promote and highlight new products that you’re yet to release officially.
- You can take advantage of the anticipation and excitement by giving your customers a link to initiate preorders.
- You also host webinars, provide live online classes, and create marketing events and campaigns by live streaming.
Delving into other platforms
YouTube has more than 1.5 billion active users per month. Just like Facebook, you can access YouTube both on the app and desktop. This feature is exclusively available on verified channels on YouTube.
- If you want to go live through your mobile, you need to have over a thousand subscribers. That’s the pre-requisite.
- Your audience can take part in the live stream by commenting on the live chat section. The real-time activity enhances your commercial directives.
- After the end of the broadcast, you save it in the creator’s fold as a regular video.
- Instagram Live has taken the social media world by storm. Even since its advent, Instagram has only soared in popularity among the young generation.
- Its live feature is an integral part of its Stories segment. It disappears after one day.
- You can also go live with a pal, which makes the social media giant stand out from auxiliary platforms providing live streaming.
- However, users can always pin their live stories in the recently launched Highlights segment of their profile.
- It increases your live stream’s shelf life after the broadcast. To discover all the top live streaming happening in the real setting, visit the explore section to get a list of the live streams.
The benefits
So, live content is essentially a technology to make your message/post reach more audience. Although you can new traffic through Blastup, you can engage them with live video.
- It’s important for brand building. This marketing method thrives on information technology, which entails diminishing costs.
- It has exponential and exceptional market penetration and accelerates your performance.
- Live streaming has now become more integrated. You can easily arrange them now, and your viewers can connect to it via mobile phones, which now provide enhanced media performance than what desktops did 10 years ago.
- Live streaming across your social media networks is a personal and direct connection to every individual audience member.
- When audience members integrate social media space for viewing your content, it creates a digital and cyber equivalent.
You can convert sales through live streaming. The brand offering e-commerce products/services can profit a lot from live content. Additionally, broadcasting live is also great for content marketing. It enriches a buyer’s journey.