Is Modern Technology the Key to Business Relevance Today?

Deval Shah
Deval Shah

In an era where technology is constantly changing and disrupting industries – from banking to healthcare and everything in between – businesses need to be equipped with the capabilities necessary to adapt to the latest tech trends. Simply put, if a company is interested in staying relevant, they should be using technology to improve efficiency and upgrade consumer experience.

As artificial intelligence (AI) and machine learning are the latest technologies to take over the tech world, it’s not surprising that industries are worried about how to implement them in the workplace. Although it’s been feared that AI will replace humans in jobs of the future, with the right tools, business leaders can utilize this technology in their favor.

In the insurance industry, for example, companies have changed their ways to accommodate the shift.

“Technology has put data at the fingertips of customers like never before. Insurance has had to react by making available all their products for online quotes. That means the consumer can make instant decisions,” says the former CEO of Lloyd’s of London.

Similarly, in the restaurant space, advances in robotics and artificial intelligence are shifting the way restaurants conduct business. From fully automated restaurants, both in the front of the house and back of the house, to kitchen robots that are trainable to perform food preparation tasks, restaurants are able to serve their customers even in the event they are short-staffed.

QSR (QSR means Quick Service Restaurant or fast food) can also benefit from robotics. Quick Service Restaurants rely on the efficiency, functionality, and speedy service which robots could greatly help meet these expectations.

“In addition to improving the guest experience, technology also makes it easier for restaurants to manage their operations,” explains David Bloom, Capriotti’s Chief Development and Operations Officer.

Mark Bunney, Director of Go-To-Market Strategy at Ingenico Group concurs, “To remain competitive in this new era, it’s imperative that restaurants adopt technologies to augment the dining experience and give their customers a taste of what they can’t get in the comfort of their homes.”

Financial technology or fintech is also changing traditional banking and the way we pay and borrow money.  Consumers are starting to trade their traditional bank account for a payment app while credit cards are on the decline and digital currency is on the rise. Needless to say, the financial industry is quickly changing.
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Chief Financial Officer at RFA Bank of Canada Robert Morton says financial leaders wholeheartedly need to embrace disruption.

“Technology driven services are becoming ubiquitous in finance. We are looking into how blockchain and fintech are transforming business models and economic models, and how digital is becoming mainstream,” explains Robert Morton.

In banking, blockchain technology like bitcoin is already transforming how payment transactions are executed.

“Data is everywhere. It allows us to look at customer needs far more accurately.
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You can only do that if you have the proper capabilities. Financial services firms need to adapt to these new technologies or risk falling behind to competitors,” says Robert Morton.

While instinct may cause workers and company leaders to become overwhelmed with the change, instead, they should be thinking about how new technology can continue to improve their operations. They should feel confident in knowing that technology will play a role in helping companies of the future succeed.
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