Video marketing is currently the hottest tool in the digital space. That’s because more end-users love the convenience of streaming media on their smartphones and tablets.
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If you’d like to utilize streaming media as part of your site design and marketing strategies, then consider the following tips to get started.
Purpose of Your Video Content
Before you contact an agency for digital marketing in NYC to go over your video marketing plans, you’ll need to figure out the purpose of your video content. You’ll need to decide what type of video content you’d like to produce. Also, you will need to determine what you’d like for the result of publishing your video content to be.
There are quite a few goals that marketing videos can help you to achieve. Below are a handful of examples of video marketing niches that other marketers are currently using. Be sure to ask an agency for digital marketing in NYC if it makes sense for your business to implement these.
Branding your Company
Depending upon the type of business you operate, it could make sense for you to implement a branding strategy into your overall marketing scheme. Branding is going to be at the front of mind when your web design manager works with you, so you should produce content that supports this.
Your web design manager will suggest color schemes, fonts, and verbiage that should be used on your site to package your brand properly.
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The video that you produce should support your branding message. While branding might not translate into direct sales, it’s a strategy that many in digital marketing use to develop customer loyalty and engagement.
Educate Customers
Another type of video content that has proven to be wildly successful is the educational video. Also, commonly called explainer videos, and as the name suggests, these are used to educate customers about a product or a concept. These videos can also explain things such as how to assemble a product, or how to get the best usage from a product or a service.
Updates on Products, Events, Innovations
Did you know that prospects and customers often subscribe to marketing newsletters to keep up with the goings-on of a company? They also like to subscribe to marketing newsletters to keep up with company events and innovations.
If you’re the type of marketer who loves engaging with prospects and customers, then producing streaming content is the way to go. You can answer questions about product updates, and share highlights from company events.
Best of all, you can grant newsletter subscribers a first-peek at new product innovations and creations. This is the type of content information that should be part of any marketer’s digital marketing tool kit!
Calls to Action
Believe it or not, sometimes a prospect needs a little nudge in the right direction before they make a buying decision. This is why every marketer needs to include a call-to-action in the body of their website’s text content. But did you know that you could also give calls-to-action within your streaming content?
Include a CTA at the end of your visual script. When end users finish watching the content, they’ll take the next best steps by doing what you’ve instructed them to do.
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An agency for digital marketing in NYC can teach you how to implement this correctly.