If you hired an SEO expert with limited backlink building expertise or you have procured links for sites with citation and authority issues, you are likely to be having bad links leading to your website. This can be disastrous where Google ranking is concerned. Search engines use links as a ranking factor. If you have tons of low quality links, it can hurt your ranking. You need to remove bad backlinks from Google if you have poor quality unnatural links to your site.
Gone are the days when many links to your site meant better ranking. The change in Google algorithm, for instance, changed things. Today, many links could send a different message to Google and the results might not be good for your ranking. Removing bad links is the perfect way to avoid Google penalties. For this to happen, you need to know how to remove nasty links and the best serp rank tracker can help.
A backlink audit is one of the best tactics you can use to identify the bad links that need to be purged. Whereas there are many backlink removal services, it’s important that you try and do it yourself. This way, you will save money and have assurance that you are only doing away with the low-quality links. It’s true that removing backlinks is hectic, but you need to learn the tips that make it a hassle-free exercise. Remember, when you identify the bad links, it’s easy to recover and keep off Google penalties.
Nowadays, there are tools that can help you carry out the backlink audit. For instance, backlink research tools will help you clean runaway links as soon as possible. When you decide to use the backlink research/analysis tool, make sure you have one that helps you to identify as many backlinks as possible. This will help you find all the links that Google can see.
How to Remove Backlinks
There are several ways you can employ to get rid of the bad links you have already identified. The simplest way is to find the contact details of the website owner and request them to get rid of the link. It’s prudent to use a polite and diplomatic approach. If you come across a webmaster who demands money to take down the link, you can choose to disavow the link instead.
If you realize that the bad links are concentrated on some of your low-quality web pages, you can choose to 404 the pages instead of individual links. It’s not the best approach, but it will hide the links away from the search engines. Disavowing such links is also an alternative. If you can afford to get rid of your domain, it can work. Remember, getting rid of the domain is only viable if you have been penalized left right and center. Disavowing the low-quality links is ideal since you are telling Google not to take note of these links when the search engine is ranking your website.
Removing Backlinks to Avoid Penalties
The bad backlink removal process isn’t easy. It gets hectic if you have tons of links to purge. It’s advisable to note that you can’t simply remove all the links leading to your site. It’s wise to clean these links to avoid penalties. At the same time, Google needs to see your efforts in the process telling it that you have done your best to clean your backlink profile. This is best done before you submit the disavow report. Remember, it’s imperative that you get rid of backlinks whether you have been penalized or not. Don’t forget to exploit the backlink analysis tool.