Amazon is carving everything wonderful for the sellers and buyers regularly.
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And, that probably is the reason why it is thriving with every passing day. It has some very useful options for both the sellers and the buyers. Amazon can offer full of value deals to the buyers while it is always magnificent to the sellers. Sellers can find useful badges that Amazon offers in the form of grades for the best-selling items. The items that sell more frequently can get the best sellers rank and Amazon choice badge.
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The choice badge is always a little different from the Amazon BSR as only one product qualifies for the choice badge. The best sellers rank on the other hand is awarded to the hundred best-selling products in a specific product category or sub-category. You can visit the website for more details about the BSR.
Buyers do not often notice the badges when they visit Amazon for shopping but those little badges are of great importance for the sellers. The Amazon choice badge, for example, can add a huge value to the products. A product with a choice badge on its chest is indeed the best product chosen automatically by Amazon.
What is Amazon’s choice badge?
Amazon’s Choice badge was awarded to the products that were purchased from the echo. It was a little blue badge with “Amazon’s choice” words on it. It is not a new phenomenon but is rather continuing from 2015. It is evolving since then and today it is awarded to the products that are highly rated, rightly prices and, are ready to be shipped immediately. The Amazon choice badge is not that vital for the buyers but it is certainly vital for the sellers. Need to know what it takes to get the badge for your items for sale on Amazon?
How Amazon’s choice got started
Amazon’s choice got started to facilitate buyers that were searching items with the voice command. It is very obvious that it is not possible to narrow down the search results with the voice commands. One cannot just sort things from the thousands of products coming with a variety of features and forms. Hence, Amazon decided to help buyers by offering best-selling products. And, being the best-selling means rightly priced and ready to be shipped on a swift basis. Amazon’s choice has continued to evolve since then. Today, it is serving clients searching through echo with even more perfection. Sellers are striving to get the Amazon choice badge to make their product get into the limelight.
How to get Amazon’s choice badge?
Now what is interesting for you if you are a seller, is getting the Amazon choice badge for your product. People searching with echo are likely to buy your product if it has that useful little badge on its chest. So now let’s see the factors that work in the way when it gets to getting the choice badge for a product.
i. Focus on keywords
Keywords are the first and foremost thing that comes into the act when we talk about the Amazon’s Choice badge. Amazon SEO bots always rely on the standard terms when it comes to bringing the search results to a prospective buyer. Amazon is very likely to ignore a product that is described with a different keyword. Using broad terms and hidden keywords in the form of metadata can surely help. Remember, every unrelated keyword is useless when it comes to Amazon’s choice.
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ii. Bring up your customer ratings into the play
Customer ratings have a role to play when it comes to getting to the good books of the Amazon bots. Amazon bots work very much like Google search engine bots and are used to bring results on their own. One cannot do much when it comes to customer rating-based SEO on Amazon. But one can surely manage it all by working on the ratings. Better ratings mean your product is likely to catch the eye of the bots. Getting good ratings will qualify your product for the choice badge in a specific product category or sub-category. Every smart seller keeps on improving the metrics to make good use of the ratings attained from the previous sales.
iii. Be prime eligible
Items that are ready to ship are very likely to become Amazon’s choice. While the items that are not prime eligible are never going to be picked as a choice by Amazon. This is why it is so vital to ensure availability and swift shipment for your products when you are looking to get the Amazon choice badge. Fulfillment by the merchant as well as FBA allows sellers to attain prime badges. Fulfillment by Amazon is however the fastest way to attain the prime badge. Once your products become Prime eligible they are simply ready to make a mark. One can also ensure it through FBM but that requires skillful handling and non-stop performance constantly.
iv. Get competitive pricing for your products
Remember, pricing is the most important factor when it comes to getting into the good books of Amazon’s search engine bots. A product that is rightly priced is very likely to become eligible for the choice badge. But how to know if your product is rightly priced or not? The answer to that simple question lies in screening through the competitor’s pricing strategy. Products being sold in the same category needs to be checked before assigning any specific price to a product. The price needs to be lower or equal to the best-selling items for it to become the right price for your product. You can also make a mark by making these necessary adjustments.
Final thoughts
Getting the choice badge for your products requires making systematic efforts regularly. You may require making changes in the keyword terms while your shipment options may also require attention. Hence, it is always good to get expert advice on such a vital matter.
Read More: How to become an Amazon Seller?