Digitalization refers to the process of adopting digital technologies and using them in place of older methods. This process used to be an option for businesses around the world, but it has become a necessity.
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The pandemic has illustrated that businesses that can transition quickly into digital operations tend to last longer and make a profit.
The quick rise of teleconferencing is just one example of how digitalization has become all-important. At the height of the pandemic, before vaccines became available, reported that 71 percent of employees worked from home. Surveys also show that 54 percent of employees wish to continue working from home after the pandemic abates.
If your business is just now beginning its efforts to digitalize operations, here are 10 small but effective methods you can use to start the process.
1. Gather Customer Feedback Digitally
Customer engagement and feedback are important cornerstones for improving the way you run your business. However, instead of asking customers to fill up sheets with pens, you can use digital media to quicken the process.
For example, if you’re running a landscaping company for commercial customers, you can send them post-service surveys through emails. If you have a small store, you can notify customers to send their input on social media. You can collate your feedback much faster and even analyze the results quickly.
2. Make an Email Newsletter
Newsletters may seem outdated, but they are still viable tools to keep your customers and clients appraised of your business’s situation. If you are running a bakery, your newsletter could include upcoming bake sales, tease new products or showcase potential partnerships.
The rise of digital media will enable you to disseminate these newsletters much more efficiently through emails. You can even gain new leads by asking visitors to sign up for your newsletter in exchange for discounts or similar perks.
When using newsletters for your email marketing strategy, follow the regulations set in the CAN-SPAM Act.
3. Begin Blogging
Blogs are still a powerful tool for spreading word of your business and gathering new followers. Many people may find what you do to be interesting, and blogging or even vlogging can offer them tantalizing glimpses behind the scenes. If your company offers intensive home cleaning, you may be surprised how many people find videos of vacuuming and deep cleaning satisfying. If you offer cybersecurity, there’s always people willing to learn more about digital threats. Beginning a blog can yield plenty of potential customers if done properly.
4. Reduce Paper
Too many businesses rely on purely physical copies of their receipts and communications. This is no longer efficient at a time when screenshots and email timestamps are becoming the preferred method of verification. However, you should avoid eliminating paper completely, as you will still need physical copies in case of emergencies.
Begin reducing paper by eliminating printed memos. Rather than hand a sheet of paper to everyone, just send them an email and print one copy of the memo out for documentation purposes. You might be pleasantly surprised how much money you’ll be able to save by reducing printer and paper expenditures.
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5. Sell Products Online
You can begin putting up some of your products for sale online. This doesn’t mean that you will become a full-fledged e-commerce site. Rather, you offer some a small selection available for online purchasing. The money generated by online sales revenues can mean the difference between your small business folding because you lack money or your business actually turning things around and surviving like Radio Shack.
Be careful about which types of products you’re going to sell online. For example, if you sell organic vegetables, you may find it prudent to sell pickles, extracts or processed products rather than your fresh vegetables.
6. Manage Schedules Digitally
Your employees’ work days have to carefully monitor if you want them to reach production quotas. Before digitalization, you could find it difficult to keep track of everyone’s schedules through pen and paper or even journals.
Thanks to online schedule trackers, you can have a hand in monitoring their tasks. Platforms like Google and Microsoft have features that allow users to craft their schedules, set reminders, and the like. By using these types of software, you can ensure that each workday is efficiently stacked with important business.
Digitalization was never meant to occur overnight. Even large companies with enormous resources struggle to digitalize their operations.
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Your small business may not have the resources of your larger competitors, but you can digitalize much faster thanks to your simpler operations and with the help of tips like these. So pay attention and you may just secure the profitability of your business today.