Often, when a customer chooses to deal with your business, they are required to place a significant degree of trust in it.
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They are, for example, often required to handle over personal information that your business can use, in turn, to provide a seamless and personalized experience.
However, this way of doing things also runs a notable risk: that of cybercrime. You might want to think that customer data you are given won’t fall into the wrong hands – but, in practice, it’s a matter of when, rather than if, your company will fall victim to a data breach.
When it does happen, your firm’s reputation could be at stake – but exactly how much damage the crisis inflicts on this reputation will ultimately depend on how you react to the breach.
Watch out for the inevitable data breach
In an article published by CIO in 2019, Jeff Xie and Simon Piff of the market intelligence firm IDC explain: “Security and trust tend to go in line, as being able to provide a comfortable level of security to your customers will generate the digital assurance and therefore trust.”
In business, as in life, trust can be different to win back once lost. However, a LinkedIn article warns that, when it comes to guarding against data breaches, “100% prevention simply doesn’t exist, so having a plan to deal with a security breach is now more important than ever.”
Essentially, there are two aspects of saving your corporate reputation from the impact of a data breach: one, dealing with the breach itself, and two, communicating effectively to everyone affected by this security lapse so that you can put them at ease by explaining how you are going to make amends.
How can you cushion your business against a breach?
As has been noted, no cybersecurity solution is watertight. The aim of such a solution is often to alleviate the adverse effect of a breach rather than prevent it from happening at all. However, you should still be careful to choose cybersecurity tools that cover as many different bases as possible.
You could, for example, implement Wandera’s Private Access solution to let your workers operate remotely without using unsecured devices to access sensitive apps and data. You should also look into how you could protect your users’ devices from such cyber threats as phishing and man-in-the-middle attacks.
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How can you win the PR battle once a breach has occurred?
Once a company – especially a high-profile one – has been struck by a data breach, the news can be all over social media within hours.
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That’s why, once you know a breach has happened to your own company, you need to act quickly to minimize what damage will be caused by any bad publicity attracted.
So, you could follow this TechRound article’s implied advice that you frequently brief investors about the overall financial cost of the attack and that you continue working hard to meet your customers’ needs. Your company’s reputation could even end up improving as a result.