It has become a lot easier for a business to reach out to the potential leads in a targeted market by using the best online marketing tools. The strategic implantation of these tools ideally prepares a platform on which the business owners can easily penetrate a competitive market and make their mark. The users find new innovative products and services from the providers and make good use of them. This new communication channel between a business and potential leads can be perfectly utilized if the business uses specific automation tools. One such elegant medium of promotion and communication between the businesses and users is the email marketing tools. These tools automate the strategy on Email Marketing and send reviewed emails with preferred content to attract the attention of the receivers.
As per the statistics from the leading email platforms and social media websites, there are more than 2.6 billion users of email, 1.7 billion Facebook, and 313 million Twitter users. It can be easily understood how email marketing is important to promote a new product in the market alongside using social media marketing channels. At least 91% of the email users use their IDs daily. In fact, email is the ideal channel regarding permission-based promotions. The users have the utmost convenience in screening what they need to see and what they want to avoid. This is why this promotional channel is ideal for a perfect investment. The Email Marketing Automation Services are the best strategic addition to a business platform to cater to specific needs.
5 best email marketing automation tools
The world of online marketing has moved leaps and bounds. There are elegant tools offering an intelligent dimension to implement and manage online marketing actions perfectly. The email marketing tools provide an excellent automation platform for the users to ensure an effective marketing plan to promote the goods and services to a specific target market. The pinpointed target emails are sent to the users to make a better impact and increase the sales volume manifold.
Here are the five best email marketing automation tools to use in 2019.
- HubSpot CRM
HubSpot CRM is a completely free email marketing domain that can be added to your online marketing venture. All the features will be included in the service without paying a dime. This free tool offers the best Email Marketing Services a business can incorporate into its plans.
The reason why HubSpot is the ideal email marketing tool is that it offers all the elegant features a business needs free of cost. In fact, the majority of the tools charge a nominal amount for these brilliant features. This platform can easily integrate with G Suite, Gmail, Outlook, etc.
- MailChimp
No matter what you use as an email platform for your business, MailChimp is considered to be a hot topic for email marketing automation. This unique tool offers a brilliant platform to send thousands of emails to the enlisted recipients. The users will not need any coding experience to handle the features of this interface. The templates of the email body can be easily customized and added.
This tool also provides an ideal interface to create mailing lists, newsletters, email content, and meet specific requirements of a business fruitfully. It makes email campaigning fully automated. Collected leads from the venture are a cakewalk with MailChimp. it has both free and premium versions with as low as $10 a month cost.
- Litmus
Litmus is perfect email testing software that also provides a metric system for analytical purposes. This tool allows you to preview the email and get a clear idea of what you are intending to send to the recipients. The preview offered by the tool is versatile enough to show how your email will look in the smart phones, as well as, in the computer screens. No matter what the screen resolutions are, Litmus aids you to prepare your email content likewise.
Litmus provides ample insights regarding the device used by the patrons, time spent on the information and the fate of the mails you have sent previously. This analytical feature will help you to set a specific audience with particular demographic features so as to make the venture more target-specific.
- ReachMail
This is the perfect Email and Marketing Automation Software for your business as this tool offers a plethora of features for creating email content, scheduling sending time, and sending campaigns online. The tool also offers many free-to-use inbuilt templates and other advanced options to create a proper email content as per your business requirements.
It also has elegant features such as sharing feature for social media, testing messages, auto-response, API, transactional email generation, surveys, SMTP, A/B testing, spam checker, etc. The free plan includes a deal of sending 15,000 emails every month to enlisted 5000 subscribers. The free and premium packages ($10 per month onwards) are ideal for any business.
- Wix ShoutOut
Wix ShoutOut is the epitome for the Benefits of Email Marketing Automation Tools a small or medium sized business needs. You can easily build business newsletters, campaigning material and other types of email content using the exquisite designer templates, email marketing tools, and intuitive builder.
The emails bodies can be easily customized and designed in a specific way so that they can match with the essence of your brand. All the designs will have a responsive format to fit well with the smart devices used by the patrons. The free version offers 3 ShoutOuts every month. The number is updated on the very first day of every month. You can also send 5000 emails monthly. The paid plan costs around $4.90 per month and it comes with 4 ShoutOuts and 10,000 contacts. You can send 9500 emails every month with the premium version.
Verdict
These automated tools will tell you How to sale services through Email Marketing. The elegant features of the tools should be pondered before you choose the right one for your business. You can also seek the email marketing services from an agency to ensure that the intelligent features of these tools are perfectly utilized.
