Security is a major concern in various businesses.
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Ensuring that people are who they say they are can protect a company from an outsider from accessing their data. This is where biometrics comes in. Modern technology now allows for biologically unique attributes as keys to access areas and information. It is not just businesses that are using it to secure things.
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For example, homes and self-storage facilities now have fingerprint sensors to confirm that the person seeking entry is the actual owner.
While the industry has been booming for the past few years, 2020 was a big surprise. The industry took some hits, but it is still developing and adapting. Here are some of the current biometric marketplace trends this year
Drop-In Fingerprint Scanning
In the contactless world that people are living in now, it is bad news to hav e to touch something. This caused problems for the biometrics market since one of their big sellers is the fingerprint scanner. Market analysis shows that the biometric scanning revenues fell by 22 percent because of the pandemic. The industry still generated more than $6 billion in revenue, but a billion or so dollars is not spare change. Fortunately, projections estimate that the industry will recover from this and regain its momentum next year.
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They are very favorable and predict $40 billion in earnings by 2025.
Fingerprint scanning can recover by using device-based authentication, which is becoming more popular. It uses the fingerprint scanning technology of smartphones and uses that as the scanner. The fingerprint data is stored on the phone, and the scanning is all done without making contact at all. It’s an interesting development and also allows the integration of multiple third-party apps.
Movement To The Cloud
Another interesting trend in biometrics is the increased use of cloud servers for biometric data storage. As biometric data becomes more and more complex, local servers will not be enough to handle the amount of storage required. Biometric data used to be only fingerprint data. Current data can now include multiple data points to confirm like facial recognition and even voice recognition. That can eat up a lot of storage space on your local server.
This is where cloud access comes in. With the cloud, companies can store more biometric information and can share it anywhere. This means multiple facilities and stations can use the data. This can allow for easier carryover. Your employees only need to get their biometrics collected once, and they should be fine. It also allows for easier scaling as a company grows.
Widespread Adoption Of Facial Recognition
With contactless operations becoming the preferred form with the pandemic, visual biometrics are becoming more popular. The most popular form of this is facial recognition. This technology is now prevalent in use.18 European countries using facial recognition as part of their immigration checks. People can just look into a camera, and a scan of their faces ensures that it is who they are. This is an interesting system since it crosses borders and has a database shared between countries. This makes it easier to travel. Besides that, the system is also in use by law enforcement which finds it very useful since it is a better way to track criminals.
New industries are also adopting facial recognition for convenience purposes. Various devices can recognize specific people and then change configurations. For example, cars can scan riders’ faces and automatically adjust the interior settings for their comfort. This can also apply to computers. An employee has their face scanned, and when the workstation recognizes them, the computer opens their work account with their settings.
Biometrics Sign-On Instead Of Passwords
Another interesting shift is the popularity of biometrics as a replacement for a password. This can be found in new payment cards and work environments. With this shift to biometrics, people don’t enter passwords or PIN codes anymore for access. Biometric confirmation, either via facial recognition or fingerprints, are what allow people to access now.
This means no more need to remember passwords while hackers will have a hard time to fake the necessary credentials. This is very popular with debit and cash cards. Users can feel more secure since it would take their biometrics to access their money.
Biometrics, despite the stumbling block of 2020, seems to be doing well. These marketing trends look to continue the trend of increased adoption of biometrics across the world. Whether it is to lock a house or as part of an ID program biometrics are ensuring that people can be safe and secure wherever they are.