5 Strategies to Support Your Small Business During Coronavirus Pandemic

Deval Shah
Deval Shah

The coronavirus continues to spread all over the globe and has killed thousands of people in more than 160 countries. The deadly COVID-19 is affecting businesses of all types and sizes, especially small local businesses all over the globe are facing financial crunch due to coronavirus lockdown. Due to health curfew restrictions, consumers are practising social distancing, staying at home, and avoiding unnecessary shopping trips.
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It’s a stressful time for
businesses as they are unsure about their future and not prepared for this cataclysmic disruption.

With little planning, staying calm, and taking some proactive steps you can deal with the current situation and limit the damage. Let’s explore some effective strategies to help your business survive during this coronavirus lockdown.

  1. Know Your Customers’ Pain Points

Regardless of the type of business or field, you are operating in; it’s time to discover the new problems and needs of your customers related to coronavirus. Not only the COVID-19 pandemic is affecting your small business, but it is also affecting your customers. So, come up with some better strategies to help your customers during the coronavirus quarantine. Make some changes in your design, marketing, and sales strategy to address the new pain points and specific worries of your customers. 

  1. Come up with a New Marketing Strategy

Once you figured out the pain points and needs of your customers, now is the time to think about how your products and services can help your customers during the coronavirus quarantine. For instance, if you are a restaurant business that is shut down due to COVID-19 lockdown, you can offer your services differently.
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You can provide takeout and delivery to your customers and let them know that you are still able to serve them during this tough time. 

For instance, if you are a financial institute, now is an ideal time to reach your audience and provide them with the possible solutions to save money during this stressful time. Similarly, if you are a SEO Company offering design and marketing solutions, it is a great time to update your blog and tell your audience how they can get your services.

  1. Make Sure Your Customers are Following the Safety Guidelines

It is the perfect time to show your human side and let your customers know how much you care about your customers. Make sure your clients are strictly following the recommended CDC safety guidelines to ensure their health and wellbeing. Update your blog and social media channels regularly to keep your audience informed about your business and what steps your company is taking to help your community. 

If you are a nutritionist and offer services in a local clinic, you can make videos on how to stay healthy during the coronavirus outbreak, what foods to eat to boost your immunity to combat the COVID-19, or how to prepare healthy meals that can control your weight during the coronavirus quarantine. It will show your audience that you care about them a lot.  

  1. Going Digital and Use Technology

If you are a service-based agency, now is the time to come up with some creative options to serve your clients. Harness the power of technology and use live videos to educate your audience about your services. Your logo design team, in collaboration with the marketing department, can create a how-to guide for your audience. To make some revenue, you can start a Vimeo channel and charge your customers to access your informative videos. Yoga trainers can share some new yoga steps; tutors can offer online classes, salon owners can share beauty tips or how to do root touch-ups on your own. If your clients are unable to get your services due to coronavirus lockdown, offer your services remotely by utilizing digital channels to serve your clients and maintain your cash flow. 

  1. Offer Special Discounts

It is a good time to attract more and more customers to your business by offering special discounts. If you are a SaaS business, you can offer an exclusive discount and encourage your customers to get a one-year membership at a discounted rate. Gyms, salons, clubs, and other businesses can make the most of this situation and offer special discounts during the coronavirus lockdown. Similarly, eCommerce businesses can offer free shipping. It is a smart tactic to entice new customers and retain your existing customers during this stressful time. 

If you want to keep your customers engaged and want to sell more products or services, go live on Facebook or Instagram and then offer a special discount to the first 10 or 50 people who stream your live video. 

  1. Take Advantage of Online Platforms

To prevent the spread of coronavirus, your staff is practicing social distancing and working from home. Implementing technology tools will ensure your employees are communicating effectively and working on the same page. Google Docs, Slack, Skype, Asana, TaskQue, and Basecamp are a few effective online platforms that your team who is working from home can use to boost productivity during the coronavirus quarantine. 

To Sum All Things Up

Don’t worry; if you are unable to do your business normally or need to shut down your business temporarily, these easy ways can help your business survive during the coronavirus outbreak. You can still provide authentic, highly personalized services or products to your customers during this COVID-19 pandemic. The key is to stay strong, stay flexible, and not to give up. Follow an effective business strategy and get ready for what will come next.
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