According to the latest YouTube statistics and ranking factors, YouTube has more than 30 million visitors per day with 5.01 Billion videos watches every day.
That’s a staggering amount of visitors YouTube has daily.
And it is a number that should only continue to increase as the number of social networks continues to grow day by day.
Marketers who use YouTube are often in search of tactics for generating more views for their videos.
Small and big businesses are using YouTube for their content marketing. And also for driving more visitors from YouTube to their websites. Ultimately selling them their products or services.
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But only 9% of small businesses use YouTube, even though it has over a billion users. So, there is a lot more potential for small business owners to use YouTube to get more sales.
So, if your videos aren’t getting enough views, there’s a good chance that you’re missing something. As competition isn’t at peak levels on this media platform just yet.
As now most of the people are spending a lot of time watching videos. Even using YouTube for listening to different things using headphones such as music while travelling or gyming.
In this post, I will talk about some of the most useful tools for YouTube. To optimize your videos before publishing and getting more views, subscribers, and ultimately more revenue.
Bulk Suggest Tool:
This tool is a must for any content marketing strategy using YouTube.
YouTube content marketing strategy includes various different factors such as proper keyword research, optimization of metadata, and creating unique thumbnails for your videos.
Keyword research is the base step for any strategy. It must be done very carefully as, without proper keyword research, you can potentially dilute your targeted audience.
And your video might not even get the traffic it deserves.
The Bulk Suggest Tool is one of the most simple tools to do keyword research for your next video.
This tool uses YouTube and Google and APIs to perform the keyword search.
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It gives very accurate potential keyword ideas for your initial search term.
Use this tool to create keywords based on your broad keyword for which you are targeting and then create LSI keywords. Then, include them in meta tags and descriptions to help YouTube understand your video.
Also, you can quickly compare YouTube, Google search terms, and understand what interests your audience most.
BirdSong YouTube Analytics:
Sometimes to create a content marketing strategy using YouTube, you have to analyze your competitor’s YouTube channels. To understand what your competitors are doing and what you can do to grow your YouTube channel as well.
For analyzing a competitor’s channel, BirdSong YouTube Analytics is a great tool. (You can pay as you will use the tool)
Just enter the channel name and this tool will find all the statistics and reports. Including (your competitors’ best time and day to upload to get likes and comments, video duration effects on engagement, etc.).
This tool also gives you an option to download all the reports in an Excel spreadsheet. And it lists all your competitor’s videos, all metadata (title), description, tags, upload day, upload date, and duration.
This tool also gives you no. of comments and likes a video has. And you can also apply some custom filters to get the reports according to your needs.
Analyze few channels before implementing all the reports and make a proper strategy. This is the easiest and effective tool to analyze your competitor’s channel.
DrumUp:
DrumUp is a tool that discovers and helps you share great content with your social media accounts automatically. So, you can start meaningful conversations with your followers.
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Every time you upload a video to your YouTube channel, you’ve uploaded a content asset that should be properly promoted to your social media channels.
Here, this tool can help you automate the process. What it does is, it uses your channel RSS feeds and it distributes your videos to multiple social media channels.
DrumUp is a free tool, but the “feeds” feature is paid (around $19/month).
And you can even curate content and schedule posts from your mobile. Simple, easy to use interface that makes for a great productivity app for social media management.
This tool also lets you track and measure Twitter, LinkedIn, and Facebook engagement. It uses intuitive and deep social media analytics to do that.
Cyfe:
This tool is for monitoring and analysis of your channel progress in a more productive way.
Cyfe is a premium tool. However, you can use its free version for most of the work. It also provides an option to manage several YouTube channels separately.
The dashboard provided by Cyfe will be auto-updated in real-time.
Try Cyfe and you will find it more useful than the built-in YouTube analytics. It also provides you with the bird’s eye view of key Youtube metrics.
Conclusion:
So, these are some of the best YouTube content marketing tools to help you make an easy strategy.
Now that you are aware of the best tools for the optimization of videos for YouTube, be sure you spend time testing out the ones you’re most interested in.
This way you can see which of these tools best fits the needs of your business. And as YouTube is growing at a very fast speed, this is the best time to hop on this digital video train.
Just perform some initial keyword research. Start posting videos and don’t forget to use all the above-mentioned tools. These free tools can boost creativity a lot. Please your views about these tools in the comments section below.