Xiaomi has declared the Mi A1, another lead telephone generally centered around the Indian market with the slogan of “made by Xiaomi, controlled by Google.” It has a 5.5-inch 1080p screen, a metal body, and a double camera framework that incorporates an auxiliary zooming focal point for 2x zooming and pictures with the shallow profundity of the field.
— Mi (@xiaomi) September 5, 2017
Like the near-identical Mi 5X announced for China recently, the Mi A1 has Qualcomm’s increasingly ubiquitous Snapdragon 625 processor — which we’ve found to strike a great balance between performance and battery life — and a fairly standard 3080mAh battery. The phone charges over USB-C, unlike Xiaomi’s more budget-orientated offerings, and the company is even including a custom 380V charger that it says is designed to handle India’s frequent power spikes.
Xiaomi’s brand is strong in India — the Chinese company captured 17 percent of the Indian smartphone market last quarter, according to figures from IDC, placing it second behind Samsung’s 24 percent. The two top-selling phones in that period were Xiaomi’s Redmi Note 4 and Redmi 4, helping the company grow its sales 328 percent year on year.
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The Mi A1 is significantly more expensive than those phones, starting at 14,999 rupees (about $234) for a 64GB model with 4GB of RAM, but it’s less than half the price of something like the OnePlus 5 or a quarter the price of an iPhone 7 Plus. It won’t be a top seller for the company, then, but it represents an intriguing upmarket move for the Android One program and a potentially compelling combination of software, hardware, and price.
Beyond India, Xiaomi is releasing the Mi A1 in more countries than usual — a total of 13 markets in Asia, ten in Europe, ten in the Middle East and Africa, and four in Central and South America. It’ll be available on September 12th.