Email marketing has become one of the most popular and cost effective forms of marketing in recent times. Although you may feel that it is one of the most annoying things to appear in your inbox, it has proved to be a great tool in converting customers and generating leads to websites for companies. Here are some of the key benefits that I have found with using email marketing in both a B2B format and B2C:
- Email marketing is targeted – Especially using tools like Mailchimp, companies can group consumers together based on their interests and target their market activities accordingly.
- Measurable – Using Mailchimp for example, you can see quickly and easily a wide range of data about who is opening your content.
- Brand FOM – Keeping a brand in the front of consumer’s mind is a crucial tool for companies to ensure repeat sales from their customers.
These marketing tools are just some of the many benefits that come with email marketing, and you can use it for a wide variety of different type of promotion. Instead of being focused solely on generating sales with these campaigns they can be used for a variety of goals. From traffic generation, brand engagement, market research or social media interaction, email marketing is an essential tool to use with customers.
Now, why use Mailchimp? Mailchimp has been the go-to tool for my own email newsletters for a few reasons. They themselves claim that the tool is great for automation, analytics, and e-commerce (Mailchimp, 2017) but I’ve been able to use their simple templates for the goals I mentioned before. As well as these benefits, the company has grown massively since its inception and integrates fluently with websites as big as Shopify, and social media sites like Facebook to ensures that the whole service is integrated into every other piece of marketing that you currently do.
My top benefits for using Mailchimp are:
Ease of use – Mailchimp is so so simple to get to grips with. Once you’ve signed up you’re taken to a dashboard where you can quickly create a list of subscribers, create a campaign and send it out. From start to finish you can send your first newsletter in under 30 minutes (as long as you’ve already got emails to send to).
FREE – To an extent, Mailchimp is free to use. You can add up to 2,000 subscribers and send 12,000 emails before you must start paying (Mailchimp Features). This is a great start for anyone who is thinking about email marketing.
Reporting and Data – As mentioned before, a key benefit of email marketing is being able to measure what you’ve been doing to gain more success. In Mailchimp they have a wide range of data from each campaign you send. They can tell you who opened it, what they’ve opened before, who went on to your website and much much more.
Mobile optimised – For even more ease of access, Mailchimp have their own mobile application so that even if you’re away from a PC, you can still update your subscribers with a new product or discount from your mobile device.
So yeah, Mailchimp is my go-to tool for email marketing. I use it to promote sales, increase brand awareness and reconnect with customers. It doesn’t matter what your goal is, you can find a use for email marketing and MailChimp.
If you are looking for an effective and economic method to increase your sales and/or brand awareness then email marketing is the right tool for you. It can take a time to build up a database of subscribers but there are many blog posts out there that will help you grow your list. The main tip that I will leave on gaining more subscribers is simply asking. With every interaction/email/message you can ask your customers if they mind being added to your email list. If they say no, what’s the harm there. I hope this blog was helpful for you in figuring out if email marketing is a viable option for you.
(MailChimp, 2017) https://mailchimp.com/features/
(Mailchimp features) https://mailchimp.com/pricing/entrepreneur/