Trying to make the things you produce recognizable and really interesting for those who can definitely buy it, the animation is a real friend of you.
Special explaining content can be an indispensable helper and the best way to recover your project, service or business. It talks to potential customers about your product in a clear, simple way with an interesting story and unusual graphics.
The more clearly you explain the essence of your business and the benefits to the user, the more chances to get a new client.
Broadcast A Message Clear for Everyone
Why are explainings so efficient in reaching the consumers? One of the key features is the ability to attract attention in less than a minute.
The task of explaining video is to propose the client an accessible info, enhanced by visual describing via animation. Movies capture attention and promote comprehending. They are most effective if you offer a difficult in comprehending or technically complex product or service.
A short explaining should convey a clear idea reflecting your activity, not overflowing with detailing. All 1 minute the video lasts must be filled with 145 words, this means that it is necessary to shorten your story when forming a message.
One of the missions of your explaining video should be to answer questions from the audience before they are asked. This will help reduce the number of further questions and answers.
Start developing a common concept. Start by stating the problem your business solves for customers. Next, you need to identify the most significant thesis for communication through video. In the end, transform it into an attractive and meaningful script.
In case you have talented people in the field of copywriting or video production, this can be an interesting project for them. If not, it makes sense to turn to the help of professionals. They will be able to help you identify the key message so that potential customers can quickly understand your offer and its additional benefits. The explanatory videos are probably your first content that the audience will see and the first impression matters.
But in our world, it’s really hard to amaze a regular Internet user. There are lots of ways to animate characters and ideas so the customer sophisticated in extraordinary 3D-design or its 2D analogue with detailed features is hard to be interested. Maybe, it’s time to make it simpler? Let’s turn to the routs of animation and strike the imagination of viewers with whiteboard animation!
The Simplest Is Really The Best
According to statistics, up to 75% of viewers of such videos view the website advertised in the video, and the conversion rate of the web page or e-commerce increases by an average of 20%, which further raises the page’s position in search engine rankings.
But is it really worth to spend big money on huge and very difficult in performing the project with 3D or even VR? There are ways to reach it with ease and no extra costs – the whiteboard animation we mean.
It is quite simple if not to say primitive. All characters and elements are sketched on the whiteboard or its analogue with the hand of an artist. The motion of drawing and the plot that appears on the screen really amazes!
The main merits of that animation style are:
- Its attractiveness – that kind of videos are really interesting for a viewer despite sex, age or class.
- The efficiency – you can disclose the most difficult things to the content viewers not in simple words but in simple images that are really convenient to comprehend.
online pharmacy buy synthroid online no prescription
- The ubiquity – all the measures used by the whiteboard animation company are common and are recognizable by all humanity.
- Its price – that’s really the best way to inform the world about your startup without spending all the budget on the ads.
online pharmacy buy clomid online no prescription
Whiteboard explanations very often use startups to explain what their service is and how their product works. With this style, complex things seem simpler, as if you were telling the principle of how a jet engine works on a napkin.
But if you are the owner of a big corporation there are no limits for you to use whiteboard animation to make your company unique but recognizable at one time. And that’s a little tip for you – don’t stop on single video. Make it a real series! All the customers will gladly wait for the next video in spite of its simplicity and primitive-looking design.
The main disadvantage the whiteboard animation has now – that is its popularity. But still, there is a big diversity of ideas to be realized in that field.