There are several reasons why almost every webmaster is talking about SEO. The first and the main reason is that they want Search engine spiders not only find their websites but also be able to rank their content’s relevance to make it appear at the top of the search engine results.
Despite the fact that almost every website owner is concerned about SEO; the process of optimizing the website for search engines is not a single day’s affair. It’s not something that you can do overnight and say it’s over. The whole process requires hard work dedication and a lot of investment in terms of money and time to maintain, tune and continuously test and monitor the whole process. In this brief, we are going to give a step-by-step guide on how to optimize the website.
However, before we reach this extent, there are several things we have to talk about. The first is that you should understand the prevalence of search engines and at the same time establish the number of people that are relying on search engine each day to get information, As a matter of fact, about half of the population relies on search engines to find some information they need. 60% of the customers use Google to find businesses and a staggering 80% of them are online looking for products and stores to shop in. This adds directly to the company’s profitability and at the same time leads to a more profitable activity of taking action.
With all the benefits that companies can get from a front page rank and all the competition that is available in the market today, Search engines optimization is not a do it and forget affair. You need to do something every time.
Here is a step by step guide on how to optimize your website.
Keyword research
This is the first thing and the cornerstone to a successful website. The fact is that almost every search optimization starts with Keyword research. You have to start by having an insight of the current search landscape and the keywords. It is not something that you should do at the beginning of your activities but it’s something that you should reevaluate each time. The other thing you should bear in mind is that these numbers will change at almost every point in time and hence you need to be up to date.
The best thing to do in this case is to start with the Google Keyword Planner. There are several other tools that you can use for the same purpose. The tool will give you a wide range of search items, the number of times they are searched and the existing competition over those words. The other thing you should consider is finding many numbers of keyword for your business. This ensures that you have low competition but at the same time high search numbers.
Now after you have researched for these keywords, the next thing is to write them down word by word.
Just know that any slight variation on your identified keyword will hurt your optimization. Thereafter, you are supposed to use these keywords on each and every move you take to optimize your keyword.
Content
The other thing that greatly impacts your SEO strategy is the quality of the content. What this means is that you are supposed to create great content with keywords in mind.
The fact is that the more contents you post and the higher the quality, your website will appear several times at the top of the search engines which really impacts your conversion. When you are creating this content, you have to keep search engines in mind, you also have to ensure that you are using relevant search engines and you are using them as needed. It is very easy to create good contents after researching keywords. You just have to use your keywords as the springboard for your content ideas.
Increase your visibility with Off-page SEO
Now I bet you don’t want your keyword research and submission to go to waste. Its up to you to optimize your website for on-page SEO. I bet you already know that keywords and the quality of content you create will definitely go to waste without web traffic. This means that you need web traffic to make them relevant. This type of SEO involves promoting your content. The content you create should be promoted to different off-page platforms including social media.
The main goal of off-page SEO is to increase your site traffic and garner valuable backlinks. Backlinks are very essential on Google since its number one ranking factor. To do this, you need to be consistently sharing your posts and contents on social media, reach out to bloggers and eventually write guest posts.
Test, measure and adjust
Now if you want your SEO efforts not to go to waste, you have to test, measure and adjust for SEO success. It is up to you to regularly assess the success of SEO and improve where necessary. Ensure you can answer some of the questions such as if you are keeping pace with your goals for web traffic, conversions and many more. If you find out that there’s a small issue with your efforts, you need to make it work better for you by improving. Just ensure you use a baseline before implementing a new SEO measure.
If you want your Website to rank high, you have to start by attending to all your SEO updates Quickly. Ensure that you track your position over time and at the same time continue to refine your strategy. It’s the most important thing in website and internet marketing.