In the year 2020, nearly 3 billion social media users will use online platforms to communicate. By now, if you or your business hasn’t used social media as a marketing tool to gain customers, it’s imperative that you start.
Not only does using social media platforms make your business stand out, it also helps expand reach and increase engagement with your target audience. It’s not uncommon for a business owner to set up a social media account and then forget about it because they just don’t know what to post or which platform will best benefit their brand.
There are plenty of social media platforms to choose from so it can definitely be difficult to know which one works best for sharing information about your products or services.
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From Facebook to YouTube to ConnectPal, your business can reach new audiences in many ways. Let’s take a look at the differences between these 3 channels.
ConnectPal
ConnectPal is a social media platform where subscribers pay to access your content on a monthly basis. ConnectPal works with any kind of media including photos, video, audio, and more.
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As you focus on growing your business, ConnectPal does the legwork out of building a website. They cover things like credit card processing and maintenance fees, allowing you to focus on reaching your followers. Here, you don’t have to be a big name to grow your audience; in fact, ConnectPal is popular with bloggers, podcasters, fitness experts, and models, etc. The platform can also supplement your outreach on traditional social media channels like Facebook, YouTube or LinkedIn.
When it comes to social media platforms, there is nothing more recognized than Facebook. To date, Facebook has more than 2 billion monthly active users. Facebook allows users to create a business or brand page where followers can “like” to indicate their interest in following. Although reaching customers through Facebook can provide benefits, the social platform prefers businesses to pay to increase the reach of their posts to their full audience.
Statistically, Facebook works best for companies with visually driven products as photos account for 93 percent of the most engaging posts on the platform.
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YouTube
In second place to Google as the biggest search engine in the world, YouTube has 2 billion monthly users who login to watch video content, which can be shared and commented on through the video’s page. For businesses that can produce high quality video content, video performs very well online. In addition to video advertisements, people often use YouTube for “how to” videos, so providing a mix of content can help you grow an audience.
Statistically, customers who view video stay 2 minutes longer on average and 64 percent more likely to make a purchase than other website visitors.
When determining which social media outlets will be most beneficial to your business, it’s important to do your homework. With some due diligence, you can determine which platform will give you the exposure you’re looking for, and which one will help you meet your marketing objectives thereby giving you the best return on your investment.