SEO is an essential element for the website’s survival. Without a good SEO, the website will remain invisible to the audience and consequently, it will fail to make its mark in the competitive market.
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If you want huge traffic on your eCommerce then you must work on the SEO of your website. Good SEO will improve your visibility and ranking on the search engine result pages, as a result of which you’ll be welcoming a potential audience to your website.
The Big-G (Search Engine Giant); Google, receives around 3.
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8 million search queries every single minute.
That’s right…Millions of search queries every minute!
This means millions of people come to Google every minute. With proper optimization, you can increase your chances to bring the potential audience to your eCommerce website and turn them into your customers.
In today’s article, we have shared effective SEO techniques that will help you grow organic traffic to your store in 2023.
Let’s begin…
Top 18 Proven SEO Techniques To Quickly Grow Organic Traffic In 2023
1. Select Better Keywords
The first item to include in your Shopify SEO checklist is to select better keywords. You should select the keywords by keeping in mind how your potential customers enter their search query and look for the products or services that you are dealing in.
See from your customers’ perspectives. You might think that certain keywords and phrases will improve your website’s ranking, but they might not even come up on result pages because the users don’t enter the keywords your content was optimized for.
Before you finalize the keywords and integrate them into your content, take your time to research the keywords. For choosing the correct keywords, you can take help from the search option of your website, search suggestions by Google, and a keyword tool such as Google Keyword Planner.
2. Create Content For Humans
Creating content is quite helpful to grow organic traffic to your store. By publishing articles and other information on your website, you can easily incorporate the keywords that your potential audience will use to find you.
A majority of businesses make the mistake of creating content for search engines and not for humans. They overstuff their content with keywords. If you are making the same mistake, then stop doing it right away.
You should first create content for your customers; both existing and potential and then for search engines.
If your content has nothing new or informative, then the users will not waste their time on your website. This can affect your SEO adversely.
Your content should be unique, informative, engaging, and helpful to the users. The more time your users will spend on your website, the better it will be for your website’s SEO.
3. Improve The Website Structure
If your website is built on WordPress, Wix, or any other CMS, then you can skip this point and move to the next one.
However, if your website is built from scratch then make sure it is properly structured. Use proper HTML tags to make your website semantic and easy to crawl for the search engine bots. Moreover, do not ignore the Metadata tag. It is placed after the head tag and informs the search engines about the content of the page. Make sure to insert the relevant description of what your webpage is about to help improve your webpage’s ranking.
A website that is not structured properly, or if the tags are used incorrectly, then you can dismiss the thought of improving your visibility or ranking on the search engine result pages.
4. Optimize Your Website’s Design
Either it’s a brick-and-mortar store, or an online store, people prefer to shop from a place that looks attractive, organized, and professional.
If the design and layout of your website are unattractive or cluttered then the visitors will not hesitate to exit your website. Google takes into consideration how much time a user spends on a website. If the users exit a website quickly then Google will not rank such a website higher on the result page to improve the experience of its users.
Make sure that your store is properly designed and easy to navigate. Your menu helps people to explore your website, view the products, and engage with the content. If the menu of the website is not user-friendly it will become a hindrance for visitors to learn more about you.
5. Accelerate Your Website Speed
In the era of constant hustle you must speed up to meet the expectations of your audience. Online visitors do not have time to wait for a website that doesn’t load quickly. A slow website will not only result in less traffic but also decreased conversions.
eCommerce giants like Amazon report that it witnessed a 1% fall in their conversion rates if its website took a fraction of a second longer to load. A slow-loading website can make a business lose a good amount of profit that it could’ve easily earned if the customers had stayed on the website.
Fewer conversions and a bad user experience aren’t the only drawbacks of a slow-loading website. Your websites’ SEO will also be adversely influenced due to it.
The speed of the webpage is one of the important characteristics used by Google to rank the webpages. Your attractive website, interesting content, remarkable product, etc. everything will be rendered useless if your web pages take longer to load. Their ranking on the result pages will be lowered, thus, harming your SEO.
6. Internal Linking
The practice of linking your web pages and articles with other pages of the website is called internal linking.
Internal linking allows your website to rank better. When a user enters his query in the search engine search bar, search engine bots crawl the websites to display the relevant web pages to the user.
Internal links work as a gateway for search engine bots. Having internal links allows the search engine bots to crawl the maximum webpages of the site. If a webpage doesn’t have an internal link, then the bots will be unable to crawl the other pages as there will be no gates to connect them to other pages.
Apart from improving the website SEO, internal links provide an excellent opportunity to make your visitors engage more on your website. For instance, if you have published a new article then you can provide the links to your previous articles in it. It will make your visitors read your previous content and learn more about you.
7. Make Your Website Mobile Friendly
In the last 6 months, more than 79% of smartphone users have used their devices to make a purchase online. This means that your website must appear and function properly on mobile devices if you wish to welcome mobile users to your website. If your website is not responsive on mobile devices, then your business would lose a good amount of visitors to the website.
If you are using WordPress, Wix, or Shopify, etc. then select a theme that is responsive to mobile devices.
Websites that are not responsive have a high bounce rate. Since they are not compatible with mobile devices, the mobile users exit the website soon after they click the link, and it sends a negative signal to the search engines.
8. Provide Authentic Sources
Your content will only interest people if it is relevant, interesting, and informative for them. If you are stating the information that has no proper evidence, then your visitors are not going to stay longer on your website which can be detrimental for your SEO.
To earn the trust of your audience and provide them with authentic information, always mention the source if you state any fact, stat, or research.
Moreover, search engines will also look at your content as a reliable one as authoritative links to support any claims, figures, reports, etc.
9. Include ALT Attribute
Not only your content but also your images should be optimized to secure a good rank on result pages.
Search engine bots crawl the web pages and read the textual information that is mentioned on the page. If your webpage has some interesting videos, images, or infographics, it will not be read by Google.
But don’t worry. If you want the search engine bots to crawl your images as well, then you must use the ALT tag to optimize your image for the SEO of your website.
Do not keep the Alt tag empty or enter random numbers or alphabets. Try to enter the keywords and phrases to secure the ranking in the image result too.
10. Persuasive Headlines
Ranking higher on result pages doesn’t guarantee increased traffic on your website. The traffic will only increase if the users click on your website’s link.
To compel the users to visit your website you must use persuasive headlines. Keep it precise and concise to 55 characters that will be displayed on result pages. Also, do not make false claims or promises in the headlines. If the users fail to find the information or products that you promised them in the headlines, then they will get irritated and exit your website.
11. Fix Error 404
Nothing irritates the users more than landing on a page that is unavailable and has a broken link. If a person lands on such a page, what do you expect him to do other than quitting the website.
Broken links not only provide a bad user experience to the people but also harms the SEO. To prevent this from happening ensure that you use this SEO technique in 2023 to improve your ranking.
Check all the internal and external links mentioned on your website to ensure that they are working properly and not broken. If you find any link that is broken, fix it by removing it, or providing a new link.
12. Use SEO Tools
There are many SEO tools and plugins available to boost the SEO of your website. They help you to improve your visibility on search result pages and compel the users to visit your website.
By investing in SEO tools and plugins you will not only get organic traffic on your website but also stay ahead of your competitors by superseding them on the result pages.
However, ensure that you set up the SEO tools correctly, if not then instead of boosting your SEO it can gravely harm it.
13. Social Sharing Buttons
Social media has over 3.6 billion active users. This makes it a very good platform to invite your potential customers to visit your website.
To make your content reach a wider audience, embed social sharing buttons on your website. People love to share informative, funny, and engaging content on their profiles so that their friends and family can also view it.
If a person shares your content on his/her profile, then you will increase the chances of generating traffic from this platform too.
14. Delete Thin Content
Content that offers little to no value to your users is called thin content. If the content is not original, stuffed with intrusive ads, and has less than 250 words, then it will not be displayed by the search engines.
Search engines deem the thin content on a webpage useless. Therefore, there it is useless to keep such content on your website.
Audit your web pages and check for the content that has the characteristics of thin content. For example, if a web page has less than 250 words, repeated information, etc. then clean such content to improve your SEO.
15. User-Friendly Content
If you will keep your visitors happy and provide them a good experience, then your SEO will also improve.
As we have mentioned earlier that if a user exits your website quickly, then it sends a negative signal to the search engine algorithm and your SEO faces a setback.
Therefore, when a visitor lands on your page, make sure to keep him happy and provide him the content that he was looking for.
Instead of writing never-ending paragraphs about a topic, divide it into smaller sections. Provide bullet points to make the information scannable. Add interesting images and videos to keep your visitors engaged.
16. Write SEO-Optimized Product Description
Instead of using the description provided by the manufacturer, try to come up with your product description.
The algorithms of Google have become quite smart and they can sense the duplicate content on the website. If the description that you have mentioned on your website is already present in other stores, then your chances of ranking higher become quite slim.
Use the keywords in your product descriptions to rank your website.
17. Turn On The Comments
Receiving feedback from your audience can help your business to improve. Do not turn off the comments under a blog post. It allows people to share their views and opinions about the content you published.
Their feedback can help you to find out the keywords and learn more about your audience and their interest. This in return will enable you to create content that can effectively target your potential audience.
18. Stay Consistent
Last but not the least item to be included in your Shopify SEO list is consistency. Your SEO will improve only if you work consistently for it.
Instead of implementing all the above techniques at the same time, try to select a few and implement them. Track its results and then incorporate other tips to grow organic traffic on your website.
Conclusion
The website’s SEO is a powerful tool to increase conversion, earn a profit, and expand the business. Your well-built store, remarkable products, and informative content will be of no use if there isn’t any traffic to convert. Make sure you work consistently to improve your website’s SEO and welcome a huge targeted audience to your website.