Updated technologies have to lead us into the new horizon of marketing. Digital marketing is a kind of marketing that utilizes the platform of online digital windows to promote, advertising and selling one’s products and services.
The world’s most famous search engine operator Google has enhanced its marketing strategies every day by covering every possibility of its own upliftment. In this decade different kinds of megatrends can lead an organization to its zenith point of success. Changing technologies, habits, economic planning, are altering customers’/user’s behavior. Google has publicly stated that machine learning and artificial intelligence help to proceed with its new trends of digital marketing which help.
1. Redefining Artificial intelligence:
Artificial Intelligence is deeply affected by the maximum numbers of digital marketing operators. From the startup companies to Big enterprises are opting Artificial Intelligence digital marketing tools to enhance their campaign planning and decision making.
Google intensively utilizes these strategies to enhance the level of its global market. Google has introduced a few fascinating applications of Artificial Intelligence and expanded the wings for the aspects of the marketing landscape.
According to Techgrabyte, “Artificial Intelligence is one of the biggest commercial opportunities especially for big companies over the next few years.”
How does Google work in the field of Artificial marketing to enhance its digital marketing strategies?
As a top-ranked international company, Google always tries to develop its entire activities related to its marketing programs.
- Google manages its customer data to identify their liking.
- To make different online campaigns, Google tries to analyze the trends of its customers.
- Smart programming helps Google to make a quick decision regarding the customer’s choice.
- Artificial Intelligence helps to develop basic communication with the clients. Google utilizes this opportunity and develops the landscape of its digital marketing strategies.
2. SEO based marketing plan
Honestly speaking, Google is the best company among all when we come to discuss SEO strategy. As the largest popular search engine provider in the world, Google has a big opportunity to generate and alter developed algorithms that help its users to find the exact option which they are looking for.
Google is constantly altering its SEO landscape to make more focused results on relevance topics. Can you imagine that a large number of exodus may occur if Google will start providing irrelevant or false results?
With this strategy, Google tries to changing the landscape of digital marketing in several ways such as:
Develop its reviews and news: Reviews become more popular today. Customers are smarter and conscious of their consumption. Google has already recognized those substances of different types of online reviews and attached their results on preferred SEO content.
Keyword Encryption: If you want to know the facts, how your users are getting from your site, just check your pages. It can give a proper idea on which topics users mostly hit. Google uses these strategies to enhance its marketing globally by putting proper keywords and encrypting these sites with its search results.
Google moving forward with their content and SEO strategy automatically enhances its own quality and quantity as per users choice. After enhancing the content quality, Google enjoys the traffic on their sites just because of punching the keywords accordingly.
By maximizing the keywords punching and developing the SEO content Google’s digital marketing strategy becomes more engaging. This also brings a handful of opportunities in the field of Digital Marketing and it opens a wide-angle of new possibilities.
3. Strong relevant content
Strong and relevant contents are always the first choice of a user. For example, we can say that a student always needs a strong and relevant result regarding his/her search. Just like this an engineer or a doctor also needs accurate information in that content which is full of relevant data.
A proper content educates your audience. Adequate education is an essential step for a potential customer. As many potential customers you engage, your web traffic becomes more developed. Google applies this strategy to enhance the windows of digital marketing by preparing their blogs as per the user’s tendencies.
4. Email marketing
According to research, about 84% of Americans use the internet on a daily basis, especially the younger generation. Digital marketing is broadening the horizons of emails and coming out with more innovative techniques in order to capture a widespread audience. Emails are still the king in content and are an unbeatable ROI factor. Email marketing ties up with different types of marketing techniques and gets well connected with more consumers than social media because emails are personalized content and are catering directly to the needs and wants of the consumers. Whereas, Google is changing the trends of email marketing. Email marketers are creating automatically generated content for the consumers and are expanding their user base. In recent data by Q3 2017, Gmail users are highly engaged and represent 40% of subscribers and marketers have found that people are getting more engaged through personalized digital advertisements.
5. Programmatic Advertising
In the US, program ads spent almost $33 billion of the budget. With Google, new trends of programmatic advertising has emerged. You will see local ad searches appearing on Google maps. Brand logo, and offers surface in the maps. For example: if you search for the best electronic shop nearby, you will see the best buy logo on the map. Google maps drive a lot of traffic and have 1.5 billion users based on Google searches. Marketers are currently choosing Google maps for outreaching customized program ads to consumers.
6. Influencer Marketing
Influencer Marketing is a special type of digital marketing to influence your viewers and users directly or indirectly. It focuses on using the leader’s opinion and organizational key benefits on its clients or users or customers. Influencer marketing can be a mode of advertising by a popular celebrity. Google is trying to influence its users by different kinds of influential advertising by some popular celebrities. As an example, many times we have seen in a search result that a popular celebrity advertises Google’s own website or its hired advertisements on the top side of our screen.
After conducting a global survey we have seen that more than 63% of consumers from a different genre, have influenced directly through the multiple numbers of advertisements on Google. On the other hand, 37% of consumers are indirectly influenced by these advertisements.
Influencer Marketing is an uprising strategy of the Digital Marketing of Google makes an amazingly positive impact on other startup companies.
Digital Marketing has changed the dynamics of consumer approaches. With the inclusion of Digital Marketing, people are getting simplified and specialized ad content. Google is, however, alleviating the usage of digital marketing through various tools and CRM platforms. Through Digital marketing marketers are reaching the most relevant and qualified customers. With the changing trends, Google is also developing its outreach towards Digital Marketing.
Read More: How to Grow Business with Digital Marketing