Your website is unquestionably the single point of contact for all your customers and clients. It is a most important element on which your e-commerce business is based on. Thus, your website should look neat and tidy and should be clearly indicating the single of trust among the customers. As the website leaves the first impression thus the goal is to build a website that makes sure the visitors will transform into buying customers. These will, in turn, trust your website while they are giving their personal details and other financial information to the website. So the next question is; does your e-commerce website show all the inherent qualities of credibility and reliability and the trust signals.
The point which we are talking about is that every e-commerce website needs trust signals and without them, one cannot expect good conversion rates and revenue at the same time. With these trust signals, you can augment your e-commerce websites and let them reach heights of good conversion rates and success. In this article, we will share some of the tips and trust signals which will help you to know how you can make your e-commerce website a site that can yield great conversions. The trust signals are the secrets of trust signals that have worked dozens of websites and are extremely successful e-commerce websites.
What are Trust Signals?
If you are a start-up and just need your e-commerce site to be in good shape and great design then it is a mandate to encourage the trust signals which gives an authenticity to the website when the customers transact with you or buy any product from your website. The idea here is to build trust among all the targeted and potential consumers thus; these signals have won the games and sell your brand even to those who don’t know anything about your website
To simply put, the Trust signals are the features and the qualities of your e-commerce site that inspire and instigate trust in the mind of the customer. This trust is something which allows the customer Trust is what allows a customer to become a buyer later. And a user certainly needs to trust a site in order to buy from the e-commerce site. Now, let’s see some of the most important trust signals that each and every e-commerce site should possess.
One of the crucial parts of information is contact information and the other credentials which a user looks at the website. The contact info is something which is very crucial like the numbers, addresses, regional office address, head office, landline number, your email, hours of operation and etc. This information is further can be availed in a place where one can easily find the store or locate it on the map. Then this shall be in the footer link and in the contact menu bar. This will not only build the user’s trust but it will also increase the level of trust on the search engine and will act as a local signal for SEO purposes. Users will find it easy to locate the address and the store and this will, in turn, increase the website traffic.
Trust seals are the logos, icons, images from the brands and the organizations that users are aware of and on whom they can trust. In other words, it helps build the confidence among the users and force them to buy or use their service. For example, a good example is the trust seal from an SSL vendor that gives you a seal which is better known as SSL Secure Site Seal. Every E-commerce site needs a Domain Validation SSL or the better is the Extended Validation SSL Certificate that protects the data and communication between the browser and the web server. It means all the communications that are transmitted between the site’s server and the browser is secured. For this, you need to install the SSL certificate especially EV SSL certificate for an e-commerce website that will a give a padlock sign with a visual of https and your company name in address bar. This green color address bar in the URL which is in the browser address bar, tell the e-commerce site that it is secured with SSL certificate.
Reviews are the testimonials
There are numerous e-commerce businesses that are at times reluctant to put reviews on the website of social media and this is because they fear the negative commenting that would further hamper their business reputation. But they shouldn’t be doing this, because, the reviews build a good reputation if it is done right. Try getting new customers and their reviews which will work as the indicator of legitimacy. So in case, you get a lot of reviews and that to good one which is not negative, then they should serve as a good indicator to encourage the right customers which will transact with you on the website. Please don’t fake-it up as the real reviews will help the right customers to come to your website.
A good website navigation and a good quality content
A good design is important but it doesn’t mean that it should not have content and it also does mean that it shows that a good decision is the only parameter for credibility. But with good quality content and a great web design hand in hand, an e-commerce website gets a good reality factor in front of the customers and makes the website trustworthy. So what we were talking about is, arranging the images and the products with all the adequate information by creating easy to use menus, and a good navigation. The bottom line is that your website should be great in navigation so that the customers will locate the website easily.
Update the social profiles
Social media is a great tool to increase the traffic on the website as these channels directly tend to push your potential customers at the right place from where you can pull a certain amount of traffic. These social media channels bring in all the relevant information about your business and drive trustworthy links and customers. You can embed all your social media icons and other social activity with the website links to your social media platforms and then you can display and share those as posts and can feature then on all the digital public platforms.