Instagram is a photo-sharing social platform where graphic design artists can share stunning images and videos to promote their work and gain traction. IG is the platform that helps you to highlight visual art in all forms and styles. Whether you are a graphic designer, illustrator, logo artist, poster designer, t-shirt designer, or catalog artist, you can prove your mettle by leveraging Instagram.
You can promote your design work and services via Instagram posts, images, videos, and stories. When it comes to IG, it is simply an extension of a graphic artist’s portfolio. The best way to gain traction here is by publishing visually appealing content to attract more followers, likes, comments, and shares.
According to an article published on https://www.designhill.com, you need to treat your IG feed as your portfolio if you want more clients for your graphic design work. Here are some of the best tips to promote your work through Instagram in 2023:
Reap the maximum benefits out of Instagram hashtags
It is not possible to trend on Instagram if you are not using the relevant IG hashtags. Apart from developing a social bonding and classifying your images for an easy search, you will need to use the right hashtags to increase your visibility on Instagram. Make sure you check the use of the hashtags related to graphic design before you decide on them. Do not use generic ones such as #design.
The above hashtag is a broad term and therefore, you should use the more specific ones related to graphic design. You can use #logographics, #logodesign, #bookillustrations, and things like that. You will need to choose hashtags that describe your work perfectly and do not use more than 5-8 hashtags for a single post.
All you need to do is research the relevant hashtags and pick the ones that best suit your graphic design products or services. Leverage the ones that are gaining maximum user engagement as well as interaction. If you use the appropriate hashtags, they are sure to garner more likes and comments on the photo-sharing social media app.
Make sure your designs resonate with your followers
None of your followers will like to see IG posts that mean serious business all the time. Instagram is that social media site where you can use your graphic design services to emanate your personality and vibrancy.
Therefore, you need to highlight logos and illustrations that have a character to get comments on Instagram.
Make your work bring out some fun elements to build more engagement with your followers. Post content that makes your audience inquisitive about the designs. Make them inquire about your services.
Let your images and videos tell an interesting story so that your followers fall in love with your logos, illustrations, t-shirt design, coffee mug art, and more. Your goal is to display your graphic design work so that they spell out the creative, innovative, and fun side of you. When you share relevant design, it will help in grabbing the attention of the right clients to your IG account and enhance your social media visibility in a couple of months.
Rouse emotions with stunning images and videos
Did you know that you could take your graphic work to the next level if you manage to rouse emotions through stunning visuals on Instagram? You need to get the visual path right to boost your Instagram presence and popularity as a graphic artist. The images and videos must stir user interest to build engagement with your IG content.
Before you start publishing your IG content, focus on the visual aids to determine how you will want to display your logos, illustrations, and graphics on Instagram. You need to reap the maximum benefits out of the image editing tools on Instagram to create eye-catching visuals.
Use tools such as filters, exposure cropping, contrast editing, and more to boost your post’s visual appeal for your targeted audience.
You need to rouse emotions through your photos and videos. Let us explain this point with the help of a suitable example.
For instance, if you have designed a poster for a flower nursery, show that a woman has a delighted expression when she is looking at the colorful, beautiful orchids in her balcony, windowsill, and terrace. You can even accentuate a specific gesture or an interaction through Instagram images or videos to grab the attention of your followers. It is connecting with your followers on an emotional level.
Again, you can display a poster for a pet service, highlighting a man walking his happy, well-groomed cute golden retriever with glossy fur to emphasize pet care services. These are small examples to make your IG posts appealing to stir emotions.
Conclusion
Use these tips and tricks to build engagement with your followers and clients on the photo-sharing platform Instagram. Make your 200 eye-catching images and videos count instead of posting 5,000 blurry photos that fail to resonate with your audience.