Common Digital Marketing Strategies: Understanding Their Differences for Your Business

Deval Shah
Deval Shah

There’s no denying how digital marketing has taken the world of business by storm. In recent years, online marketing forms have helped different companies and enterprises across various industries. They have become instrumental to their overall business success.

Not only do they promote your products or services, but they also boost your brand, augment your online visibility, and increase your website traffic. They can go as far as encouraging your customer engagement, generating more leads, and increasing your sales.

There are a handful of digital marketing campaigns to implement. Each campaign has its features and strategies as well as pros and cons. For this reason, it can be hard to decide on what particular campaigns to implement. It takes sitting down, assessing your business needs, and determining your objectives.

In this article, we’ll cover the six common digital marketing forms. Read more to understand their differences and see what online strategies to employ.

1. Content Marketing

You may have heard the phrase “content is king in the digital world.” It makes sense as people are after content when searching online. While users get attracted to the technical aspects of websites, they ultimately crave content pieces like articles, images, infographics, and videos. As a business, provide your target users with valuable and relevant content pieces.
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That’s where content marketing comes into the picture. You can resort to blogging and publish how-to-articles, products images, promotional video clips, and industry infographics. That way, they’ll patronize your business as well as buy your products or get your services.

2. Email Marketing

There are four billion active email users around the world. And there must be some good reasons for this. But not only do people use emails for personal communication, but they also utilize these for business. On a more specific note, entrepreneurs and digital marketers employ emails for marketing purposes. They send promotional emails to new and regular customers to market their business and promote products or services. In fact, Forbes considered email the most potent tool for business.

3. Social Media Marketing

Social media has come a long way as online channels. Gone are the days when people utilized these channels for personal interactions only. Today, these digital platforms make room for business and marketing.
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They do more than just marketing your business and promoting your products or services. They allow you to reach out to as many customers as possible. They enable you to engage with them, build meaningful relationships, and create loyal supporters. As such, you can no longer ignore the power of social media marketing for your business.

4. Search Engine Optimization (SEO)

At this point, you must consider your website SEO vs. social media marketing. SEO is one of the primary pillars of digital marketing. It’s not enough that you have a website or digital platform online. Your goal is to ensure your target customers find your webpage in a sea of digital competition. That’s where SEO comes in. Your SEO strategies must include optimizing your site, producing relevant content, and building backlinks. When executed correctly, you’ll get the search engine results pages or SERP’s top ranking.
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5. Pay-Per-Click (PPC)

A PPC campaign has the same digital marketing goals as SEO – increasing web presence and site traffic. It also aims to take space in SERP right before the eyes of your target market. However, PPC is a form of paid search. It means that you can create ads, display them on SERP, and pay for getting clicks. What’s best about these clicks is that prospects get directed to your website. Ultimately, they can translate into qualified leads and even converted sales.

6. Influencer Marketing

Influencer marketing has recently been on the rise in the world of business. Because of social media, many individuals have become influencers. These people aren’t necessarily celebrities and famous personalities. They can be ordinary individuals who have a strong influence on people. For this reason, businesses tap these influencers and ask them to become brand ambassadors. These influencers get commissions for marketing your business and promoting your products or services.

At this point, you now know the different forms of digital marketing. Consider some of the online campaigns discussed above, from content marketing to SEO and PPC to influencer marketing.

In addition, you can either take the DIY approach or work with a digital marketing expert. However, be sure to evaluate your business needs and carve your business objectives. From there, decide on what digital platforms to utilize and what online marketing tactics to use.

With all these in mind, you’ll set your digital marketing in the right direction that can ultimately boost your business.

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