Nowadays, most small business owners know that search engine optimization (SEO) is something they need to do. However, many companies find that their budget is not large enough for all the work and backend prices to run an optimized SEO strategy.
Some of the costs include the tools that you need for research, not to mention the various tricks of the trade while also employing a consultant that will implement Search Engine Optimization ideas and strategy may just not be in the budget.
Here are the three most important aspects of an SEO strategy that your business should consider when working on a small marketing budget!
1. Optimize Your Website
Many business owners think that simply having a website is enough to give their business a boost. However, almost every business has a website, so the most important piece of SEO is your customer’s experience while on the site.
You can find a couple of easy rules in regards to SEO for your small business website. First, concentrate on keyword research. These are phrases that individuals might use to look for your products or solutions online.
Keywords should be placed in your content to sound natural, but they should be set to engage your customers and drive traffic to your site. With that being said, content is the most important thing to consider when building out an SEO strategy for your small business. Format your content to be read quickly on mobile with tips like:
- Keep paragraphs to 2 sentences.
- Use bullet points and lists for easy scrolling.
- Use lots of white space to allow for responsive design across devices.
- Insert images and other interactive elements.
2. Focus On Your Customer Needs With The Right Content
The keywords and content you use should cater to your target audience, and who you’re trying to write your small business website content for Try to use phrases which are not only relevant to you but to your customers at the same time.
If you’re maybe not sure where to begin, then you should start by performing keyword research, use a few of the free tools offered by Google, such as SEMrush and LSIGraph.
Blogs offer valuable information for your customers and search engines love fresh content, so blogging is crucial to your SEO strategy. By adding a blog to your website, you not only boost your SEO existence, but you give people a purpose of visiting your internet site again.
Blogging is often more informal than traditional internet content and may be a perfect starting point for discussions involving your visitors as well as you.
3. Focus On Local SEO & Your Local Market
It’s no secret that Google rules the search engine world. Therefore your business needs to take advantage of the various tools and platforms Google provides. Focusing on local SEO will give your small business the competitive edge since you live and work in your community.
When you setup your Google My Business account, you are creating a one-stop info center to your business on Google. These accounts can consist of your business information, like:
- Company name
- Website URL
- Phone Number
- Physical address
- Hours of operation
Be sure to fill out your business info as completely because your customers want to learn about your business at a single location. Google My Business is also an essential piece for search engines to understand your business and help you rank online.
Making it effortless for individuals to contact you is imperative if you want to drive qualified leads and boost traffic. By implementing the above SEO tips for your business, you will be able to achieve higher rankings in Google and other search engines. At the same time your company will boost sales, so start optimizing your online presence with these tips today!