Getting the most out of your B2B sales training program can make help take the edge on your competition and explode your company with growth.
Working in sales is challenging for everyone, but B2B salespeople face especially difficult challenges, from communicating value to other businesses to fully understanding multi-buyer needs.
Is your B2B sales team having a difficult time closing the deal? If so, they might be in need of a more robust sales training program.
There are lots of great programs out there that can teach salespeople everything they need to know to increase their sales and give your business the revenue boost it needs.
Read on to learn about 13 incredible B2B sales training programs that will help you take your business to the next level.
- JBarrows Sales Training
The JBarrows Sales Training program is run by sales expert John Barrows, who has worked with renowned companies like Salesforce, GE, LinkedIn, and Forbes.
Barrows’ programs come in three packages.
You have the option to choose between on-demand online courses, onsite workshops, and live remote mentoring. There are training modules available for both individuals salespeople and sales teams.
- SalesMBA Workshops
SalesMBA workshops take place in Boston and Menlo Park, California.
They’re half-day workshops that focus on all aspects of the sales cycle, including prospecting, negotiating, closing, social selling, and sales management. These programs are best suited for sales reps and sales managers.
Because the workshops are relatively short, they’re ideal for individuals who can’t leave the office or travel very far but still want to learn more about improving their sales skills.
- Selling with Stories
Selling with Stories is a two-day workshop dedicated to teaching salespeople the art of sales messaging and communication.
After completing this workshop, your sales team will feel much more confident in their ability to tell a persuasive story and inspire change in their sales prospects.
In addition to being great for salespeople, this workshop is also a good option for trainers, sales managers, and other business leaders.
- Sales Hacker
If you’re looking for a low-cost sales training program, you can’t do better than Sales Hacker. Sales Hacker offers a variety of free sales classes both in-person and online.
Sales Hacker puts on an annual conference called Revenue Summit, too, and all of the sessions are recorded and uploaded to YouTube.
The Summit covers topics that range from cold calling and sales conversations to marketing funnels and using chatbots.
- Jill Konrath Sales Training
Author and sales trainer Jill Konrath also publishes a variety of free resources dedicated to helping salespeople succeed.
Konrath offers several different ebooks and kits, along with webinars, videos, and worksheets. She has several courses that cover subjects like social selling, email sales, prospecting, and agile sales.
Konrath is also available for paid in-person programs and speaking events.
Advantage offers a variety of programs designed to teach sales reps about several different topics.
Through these programs, sales reps will learn to improve their negotiation skills, accelerate B2B sales, and better empathize with customers.
Ariel is all about teaching salespeople how to adapt and find new opportunities by learning to be more empathetic and authentic.
Ariel provides training programs dedicated to improved storytelling and more effective sales.
They offer to coach to improve sales performance and teach salespeople about handling common negotiation programs and putting together effective final sales presentations.
- Sandler Selling System
The Sandler Selling System is an ongoing sales program that helps B2B salespeople improve their sales process.
This system uses a methodical approach that is designed to ensure the concepts stick long-term.
Sessions of this program cover several aspects of the sales process, including building rapport, setting expectations, negotiating, and giving demonstrations.
- Richardson’s Consultative Selling Skills
This program pairs in-person training with an online platform for ongoing learning. The in-person training lasts 1-2 days and focuses on relationship selling.
Through this program, salespeople will improve their ability to identify client needs, run engaging sales calls, provide solutions, and resolve objections.
The online content of this program is available via smartphone, too, so salespeople can access it on the go at any time.
- Smart Calling College
If cold calling is a difficult task for your salespeople, you ought to consider this program.
This eight-hour course teaches everything salespeople need to know about the art of cold calling.
It helps them learn to engage buyers, bypass gatekeepers, overcome objections, and secure follow-up calls. The course is broken into four live virtual classes. Participants also receive lifetime access to other live sessions and webinars.
- B2B Phone Skills Improvement Program
Another great phone skills program is the B2B Phone Skills Improvement Program.
This is an eight-week program that teaches B2B sales professionals more about getting past gatekeepers, crafting the perfect opening statement, asking for referrals, and engaging their prospects.
It includes a one-hour live online class, as well as scripts, workbooks, quizzes, and a final exam.
- MRP Prelytix
MRP Prelytix is more of a sales tool than a sales program, but it does help your sales team to learn more about what is working for them and what isn’t.
MRP Prelytix provides sales teams with all the data they need to figure out which sales tactics are helping them to bring in the greatest number of customers.
- Miller Heiman Group
Finally, the Miller Heiman Group offers a variety of training workshops for salespeople in the U.S. and abroad.
They offer online events as well. During these workshops, your sales team will learn more about account management, different types of selling techniques, and other strategies that are geared specifically toward B2B sales.
Which Sales Training Program Will You Choose?
As you can see, there’s definitely not just one type of B2B sales training program that works for everyone. There are tons of different options to choose from.
Do you know which program you want to utilize for your sales staff? Or, are you still on the fence?
If you’re not sure which program you want to use yet, be sure to check out some of the other articles on our site today.
We’ve got articles on lots of different sales programs, as well as articles on how to be a more effective salesperson.
This article on effective online B2B sales tools is a great one to read first.