SEO Tools: What’s better than an amazing SEO tool? If you want to work smarter, not harder, then this article is for you. I’ve comprised a list of the best SEO tools that we use almost every day. And while it is nice to have a large arsenal of tools at your side, it will be even more useful if you know how to wield them to their full potential. That is why I’ve included some additional links and tips to help you get started.
So let’s get this show on for best SEO tools:
Use: SEO Audit
Seobility is all about showing you how good or bad your website’s overall SEO optimization is.
They have 4 major tools/features:
- SEO Check – which will test your website and give you tips for better search engine optimization.
- Keyword Check – which will show how well your page is optimized for your target keyword(s).
- SEO Compare – which compares 2 pages for a keyword term.
- Ranking Check – which checks your page’s rankings for any keyword.
They offer a free plan. But it only allows usage for one domain. Premium plans start at $40 per month with a 30-day free trial.
USE: SEO Audit, and analytics tool for On-page and Off-page SEO
Pricing: Free Trial/Paid
Seomator is one of most popular and widely used tool for SEO Audit, and analytics tool for On-page and recommanded by SEO experts.
Seomator provides complete solution crawls the entire content of a website and provides comprehensive analytics and How-to-fix tips regarding SEO elements such as:
- Content Quality
- HTML Tags
- Internal Links
- Structured Data
- Site Structure
- Social Media
- Organic SERP Presence
3. SEM Rush
Used : Keyword + Competitor Research
SEM Rush really made a name for themselves over the past couple years. They basically took competitor research to a whole other level.
The best part about SEM Rush is there are more than 20 ways to research your competition. Robbie Richards calls them stealth tactics.
You can find their best backlinks, their best keywords, their best content, and more. It’s even great for paid traffic and PPC.
It’s definitely a must-have.
Pitchbox isn’t exactly an SEO tool. But when you are link building, there’s usually a lot of outreach involved. A lot.
Pitchbox makes your overall outreach efforts 10x easier than it would manually. Their email sequence feature lets you set up follow-up emails automatically.
Here’s a little example of what they can do:
First, I entered a few keywords related to my blog (ex: blogging tips).
Pitchbox, then rounded up some of the best sites for me to reach out to and connect with. Prospects.
After just 2 minutes, Pitchbox gave me 316 potential connections.
They even have a couple SEO features, such as link monitoring.
Their plans allow multiple users. So if you’re working with a team, this will come in handy.
Plans start at $195 per month, with a 15-day free trial so you can get your feet wet.
Used for: Competitor Research
SEOquake is a free browser extension. It’s like the MozBar. Except it pulls up more of the page’s data.
Some of the page data or metrics it shows are:
- The number of (external) links.
- Google index.
- SEM Rush rank.
- Alexa rank.
- Webarchive age (domain age).
- And more.
When you’re researching your competitors or finding link opportunities, the SEOquake toolbar will come in very handy.
Used for: Keyword Research
Seed Keywords is pretty cool. Here’s how it works:
First, you’re going to create a scenario. Basically, you’ll be asking a question.
Example: “If you were looking for shoes, what would you search for?”
Second, you’re going to take the unique URL they give you and share it with as many people as you can. They can be your friends, social followers, or your email subscribers. Basically any of your contacts.
Then, you wait.
When you get enough people answering your question, you’ll have a list of legit search terms from real-life internet users.
The best part about it is it’s 100% free.
Used for: SEO Audit
When it comes to SEO, it’s great to know how well your overall SEO is. Knowing it’s bad tells you to work on things. Knowing it’s great tells you to keep doing what you’re doing.
SEOptimer will help you know your website’s SEO.
It’ll show you yours on page metrics, such as keyword usage and user experience (ex: speed and mobile responsive).
It’ll also show you off page metrics, such as your backlink profile and Domain Authority (a Moz metric).
When it completes the audit, SEOptimer will grade your website and even give you recommendations.
Used for: Link Building
Broken link building on steroids. LinkMiner takes it to the next level.
Before LinkMiner, the Check My Links extension was the go-to tool for checking a page’s links.
Yes, it’s still very useful.
But the difference between the 2 is LinkMiner gives you more about the broken link. Check My Links simply finds out if the link works or not.
Some of the data LinkMiner pulls up are Facebook Likes, DA and PA, backlink numbers from Moz, Ahrefs, or Majestic, and more.
The reason it’s useful is because you get to know how popular the broken link is. And if it has a good amount of links from authority blogs, you can get your broken link building on.
You can download the extension here.
Used for: Rank Tracking
Authority Labs is a rank tracking and SERP monitoring tool that gives you the ability to track results by country, city, or even postal code (which has rarely been done before).
The tool gives you your whole keywords, their rank positions, and their search volume.
Authority Labs also gives you the ability to track your competitors’ search rankings. This has its advantages. Knowing your competitor’s highest rankings and best keywords allow you to battle them for a top spot on page 1.
Some other great features include mobile rank tracking, weekly and monthly reports, and more.
Plans start at $99 per month with a 30-day free trial.
10. Long Tail Pro
Used: Keyword Research
Long Tail Pro recently went through an ownership change.
And you know what that means? The new ownership team is hungry for success. They saw potential in Long Tail Pro and are determined to make the product even bigger.
Since their change, LTP has moved from being a downloaded application to being cloud-based (meaning you can now use it in your browser.)
Before going cloud, LTP was already one of the most popular keyword research tools in the SEO field. This will only make it 10x faster and 10x easier.
Whether you like it or not, SEO is a big part of your online business. It’s the largest source of free organic traffic, leads, and customers.
Best SEO tools we shared above will help achieve high rankings. Your business’s time to shine.