Instagram is somewhat of a major platform at this moment. That is the reason I’ve devoted many posts here on my Instagram profile. this year to talking about why your organization should be on Instagram and how you can benefit as much as possible from it.
For one, engagement on Instagram is super high. That is the reason a considerable lot of the top brands on the globe are on Instagram.
Moreover, Instagram can drive business and produce pay for your company — even in case you’re a small venture.
One key to success on Instagram, naturally, is posting stunning visuals. If you need some inspiration, check out these seven awesome Instagram accounts.
But there is also something extra to Instagram than just delightful and important pictures. You also need a strategy to help increase your Instagram
Before you know it, you’ll turn into an Instagram Superuser!
If you are still not believing this, just see these some amazing stats you need to know about Instagram:
Instagram has more than 500 million active users.
Instagram’s user base has increased by more than 300 percent over the recent years.
Instagram usage by adults has grown by double since 2012.
Instagram is growing 5x quicker than general social media usage in the U.S.
It’s evaluated that Instagram will include another 26.9 million users by 2020.
28 percent of adult Internet users are on Instagram.
Instagram is the second-most utilized Social Media among young people (ages 13–17).
55 percent of young people(ages 18–29) spend time Instagram.
More than 75 percent of Instagram users live outside of the U.S.
59 percent of Instagram users sign inconsistently, while 35 percent sign in numerous times each day.
33% of all cell phone users visit Instagram in any event once per month.
13.2 percent of Instagram posts are videos.
The top brands use, on average, 2.5 hashtags per Instagram post.
The top 100 brands have seen engagement on Instagram grow by 53 percent year-over-year.
The normal engagement rate on Instagram is 4.3 percent.
13 percent of B2B brands rank Instagram as “very important” or “critical” to their social media marketing.
Adding a location tag to your Instagram post can grow engagement by 79 percent.
It usually takes 19 hours for Instagram posts from brands to attract half of their total engagement.
Instagram posts with 11+ hashtags get about 80 percent communication per 1,000 followers.
Instagram pictures with faces get 38 percent more likes.
There is no connection between caption length and engagement rate.
Brands post, on average, 4.9 times per week.
Instagram users share more than 80 million pictures every day.
The best days to post on Instagram are Mondays and Thursdays — just ignore 3 to 4 p.m.
36 percent of B2C brands prefer Instagram to be “most important” or “critical” to their social media marketing.
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